Lula speaks


Undefeated opened its doors in Los Angeles in 2002 as an independent sneaker store. Business partners Eddie Cruz and James Bond intended to open an alternative sneaker store that was different to the mainstream. Shortly after the opening of the store, Undefeated branched out and started designing their own clothing line and with great success. Undefeated now have stores in Los Angeles, Las Vegas and Tokyo. Undefeated is heavily influenced by street culture and takes inspiration from art, music, and sports.

Undefeated 起源於運動鞋專賣店,Undefeated 創始者Eddie Cruz and James Bond想要開創一家獨特的專賣店,於是他們開始設計自有品牌的衣服,開創屬於自己的一條成功之路。