Lula speaks

Silence is Golden Denim

Abraham Ruiz founded Golden Denim, “This is not a brand, this is a tradition,” in 2009. After high school, Ruiz decided to work instead of going to college. His family has been making jeans for 30 years and he thought to take that experience to a whole new level. At the time, there were not a ton of big brands in L.A. Ruiz scoped that opportunity and created Golden Denim. He cuts and sews the jeans himself along with a team of about 50-60 employees. Denim is not easy to sew, yet he is devoted to this company and spends hours at the factory. His designs are unique and the current trend of GD is the marathon pant. It is similar to Publish’s jogger pant with the cinched cuff.

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The difference is that all of GD’s clothing is made in USA instead of China. Ruiz chose to do this to support American labor and nowadays almost everything is produced in China, setting him aside from the crowd. Ruiz works very hard and always sets goals for himself, making the success of his company possible. He figured that jeans are a California lifestyle and most people have a love for denim. Ruiz’s designs are creative with the color palette he uses and abstract prints. Complex Magazine named his rendition of the camo marathon pants “the best camo pants.” Golden Denim is expanding daily and is getting even more popular.

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Click here to watch a video of the owner, Abraham Ruiz, sewing a pair of Golden Denim jeans handcrafted.

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