Lula speaks

Walking Down the BLVD

BLVD (boulevard) is celebrity and rapper, Soulja Boy’s clothing line. It started in January of 2012 and has made a lot of profit since. When celebrities design clothing it is usually successful since they already have a fan base. BLVD is all about bringing “forth their visions of always striving for the best life, all while living a life uncontrolled by the standard authorities. Since Soulja Boy is extremely famous, this is one of the leading clothing lines in the hip- hop community.


The main logo for the brand BLVD is the signature California palm tree. The design came about by the phrase “trees overhead.” When walking down Hollywood Boulevard, for example, you just look up and see the beautiful palm trees and hopefully a bright future alongside. Soulja Boy creatives designs and intertwines the palm tree to make a nice print for t- shirts. He took a step further and decided to showcase BLVD at Magic trade show in Las Vegas. It was very successful and he had a blast promoting his brand.


To learn more: