Lula speaks

DOPE

Founder Matte Fields started Dope in the Midwest when he was studying at Indiana University. He created the brand in 2007 and is a brand, boutique, and online store. Drawing inspiration from both luxury lifestyle and street culture, Dope’s clothing and accessories have built a unique following including tastemasters and music icons alike.

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Since the brand’s Midwestern inception, Dope’s products have foreshadowed the shift towards high fashion inspired streetwear. These progressive designs alongside an unmatched attention to detail in every piece act as the driving force behind the brand’s dominant foothold in the streetwear industry.

From snapbacks, beanies and pullovers to intricate cut & sew and accessories, Dope is worn in music videos, international publications, and by the brand’s self-proclaimed following, the Bougie Crew.

At its own flagship location on the iconic Fairfax Avenue in Los Angeles and with accounts across the globe, Dope is taking the Bougie Crew worldwide.