Primitive apparel just released their collaboration with Grizzly Griptape. They are both street wear brands, but GG focuses mainly on griptape for skatedecks, while Primitive is mainly apparel. Most of this collection features the infamous grizzly bear logo with the signature Primitive writing. The collab is a hit and is selling rapidly.
The owner of Primitive, Andy Netkin, is based in Los Angeles and was inspired by the clothing brand, X- Large. Their brand is a representation of the roots of skateboarding culture and music. Originally, Primitive only sold t- shirts and new eras, but the customers loved them and wanted more. They expanded into accesories and more apparel as well.
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