Taipei, Taiwan – 11 / 18 / 2014
HOPES, the new flagship American streetwear store in Taipei, invited celebrities, tattoo artists, rappers, news media, trendsetters and fans at its November launch party in trendsetting Ximending. Showcasing top U.S. brands like REBEL8, Mishka, Benny Gold, 10DEEP, Rastaclat, Melin Brand, the HOPES grand opening event gave the standing-room only crowd a taste of the must-have styles for fans.
HOPES guests were welcomed by the always entertaining MC Lan Yeh and were treated to a special performance by Taipei’s very own DJ Kid. HOPES also commissioned renowned graffiti artist, Rookie, to create a special art installation that was unveiled in the store, and that, along with food, beverages and music made for a day that will not soon be forgotten.
Upon entering HOPES, fans reveled in the skateboard décor, street art and posters with signatures from major U.S. brand owner, giving you the feeling of walking into an urban New York City gallery.
MC Lan Yeh, always energetic and humorous, opened the launch party by welcoming the fans and noting how HOPES is the only store in all of Taiwan to offer such a unique mix of U.S. brands and styles and then welcoming company founder, Sherry, to share the stage with him. Sherry also thanked the HOPES brand fans and told her inspiring story. It’s the tale of how a dream, coupled with vision, hard work and building strong relationships with brands and fans, can help anyone achieve success. “Embrace your hopes, realize your dreams” is a HOPES’ core value that anyone can benefit from.
DJ Kid then took to the stage and transformed the event into an American-style nightclub venue with his exceptional turntable skills. HOPES’ guests grooved to his music, dancing began, and the crowd showered their appreciation on him with whistles and applause.
After his performance, DJ Kid shared stories of his passion for music. At 15-years-old, he discovered his calling, and after countless hours of practice and intense training, his hard work paid off – he placed first at a National Music Competition. From that point on, he became more and more famous in the industry. DJ Kid and Sherry Lu share the same dream: if you insist on pursuing your dream and never give up, you will succeed.
HOPES fans saw that DJ Kid was wearing a very special hat at the grand opening. The hat belongs to one of the newest brands that HOPES store carries – Melin. Their high-end headwear has topflight features like full-grain lamb Napa leather and other premium materials, unique serial numbers and quality packaging. Fans call Melin the Rolls-Royce of headwear for good reason. Melin isn’t for everyone – you have to earn it. At the grand opening, a video of how Melin was founded and flourished, and then a Melin hat valued at $200 was presented to a fan who won a short quiz about the brand.
Rookie – one of the most famous graffiti artists in Taiwan – talked with Sherry about his fascinating artwork, including his special HOPES store installation piece. Rookie used the dressing room’s sliding doors as his canvas. When the doors are closed, the monotone outer artwork suggests dark, unknown matter but, once opened, a luminously unique “HOPES” awakens your senses.
The birth of HOPES
HOPES’ founder – Sherry Lu, came to the states in 2001 with little money, no acquaintances and without being fluent in English. But what she had was a dream. An American Dream.
Knowing that coming to a new country with nothing but the clothes on her back and few possessions would be challenging, her undefeatable “We Can Do It!” spirit drove her to succeed beyond her wildest dreams.
Working tirelessly, Sherry was able to open her first U.S. store, yes, “HOPES,” which ultimately led to her become a leader in the wholesale distribution of U.S. brands in Asia. Fast forward to 2014, HOPES Taipei is bringing the U.S. lifestyle, attitude and trendsetting culture to Taiwan.
The American Dream is also the Taiwanese Dream.
As fans, celebrities and artists partied at the HOPES grand opening, Sherry thanked everyone for their ongoing support. Even the brand founders took part in the festivities in a special video presentation where they talked about their dreams while giving warm shout-outs to HOPES and the fans who support their brands.
Watch it here: (Video link: https://vimeo.com/112301783 ).
After a good time was had by all and many new brand fans and friendships were made, the grand opening press event ended and the VIP fans opening party began, with more entertainment and special surprises, including a HOPES photo booth, U.S. brands cupcakes and much more.
Band: XIII GOAT【拾參羊】
Tatoo shop – Endless Tattoo 【無盡紋身】
Media – MasterHands
Singer – BCW 懶領階級 & 楊賓
IP DANCE SKOOL
Flow Records 【逆流音樂】
DB clothing shop
HOPES Grand Opening Photo Album (FULL): http://goo.gl/uT5hig