Lula speaks

Publish Brand x PHANTACi “Shark Reflect” Jogger Pants

PHANTACi, a fashion label established by Jay Chou and his friend Ric Chiang, has teamed up with Publish Brand for a limited edition of “Shark Reflect” Jogger Pants in celebration of the label’s 8th anniversary.

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The collaborative pants feature Publish Brand’s most popular product, “LEGACY Joggers”, in PHANTACi’s signature “Shark Camo” print. The pants are specially designed for Asian sizing and come in a black/dark grey colorway with 3M reflective surface.

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By incorporating its signature style and aesthetics, Publish Brand chooses a dark grey tone for the  “Tiger Camo” in order to match Phantaci’s signature Shark Camo prints. With the use of 3M material, the shark prints appear in different forms under flash lighting, which gives the pants a one-of-a-kind design.

The pants also feature paneling at the knee along with co-branded woven labels and logos as well as Phantaci’s pink-flag label and tonal embroidery. All these design elements make the Shark Reflect Jogger Pants a new classic pair to keep in your closet.

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