Mishka’s newly launched video for its summer 2015 lookbook features notorious artist Pretty Puke, who directed and photographed it, which incorporates his signature, punk-inspired gritty realism. This collection is not your average ho-hum summer clothing line, it is weird, but in the best way possible. For those of you unfamiliar with Pretty Puke’s work, it is outrageous, sexual, suggestive, provocative and whimsical. The goal for this project was to stand out and be iconic. The clothing line isn’t tied down to just one theme, but instead balances darkly artistic art with more absurd realism – a mash up of both aesthetics into a strange, yet exciting, presentation of streetwear.
To check out the video for Mishka’s summer 15 collection click here. (Rated R)
To shop the new collection click here.