Lula speaks

The Patterns of the Season – THE HUNDREDS Era Camo

The Hundreds new Spring/ Summer 2015 collection is out and is the talk of the season. Their lookbook focuses on Californian work wear that is infused with a streetwear perspective. Themes for the new collection include bright colors, bold-yet- refined graphics and tech-meets-traditional fabrications.

One of the most popular designs is the collection suitably named, “Era camo.” The Hundreds revamped the standard woodland camo and made this design into a techno-comic version of itself with a stereoscopic 3D effect. So, don’t worry about your vision, it’s the creative design has the rad effect on your eyes. The black is used to show the connection to their roots, while the gray is a nod to old school newspaper comics from the era of The Hundreds’ inception. It does a mash-up of the normal camouflage print and keeps it very hip and up-to-date; we love it!

ERA-CAMO_post_thehundredsERA CAMO SU15 PACK-ROSEWELL BOARDSHORTS X SALVADOR TANK

The Hundreds have taken it to a fresh level with their new products released. Certain pieces from this collection even have protectant that repels dirt, water and oil. They continue to impress the streetwear industry, and we are excited to see what the future has in store for them.

ERA CAMO SU15-SALVADOR TANK-ATH HTR ERA CAMO SU15-ROSEWELL BOARDSHORTS-3

This is the era of the new Era Camo. The one thing you won’t be concealing is your style.