Lula speaks

Season of HOPES: Lower Class Royalty

Month of November is a season to reflect and appreciate. At LULA101,  it is an opportunity to celebrate the founding inspirations behind each lifestyle brands, and appreciate the prosperous partnerships began with simple dreams and big HOPES.

One of the longest partner brands had started the journey with LULA101 since the beginning, was the trend-setting iconic lifestyle brand – REBEL8. Founded in Bay area and now home-based in the City of Angels, the story is legendary and classic of its own.  IMG_3493

Started with nothing more than $500 dollars and a prayer, the REBEL8 brand began its humble chapter in 2003 from Josh D.’s bedroom. Not by choice nor design, the inaugural t-shirts were an “friends and family” exclusive and the money from the first sales went directly right back into print more shirts. Nothing came easy, REBEL8 took one-step at a time and flourish as one of the celebrated American original brands in the past decade.

As the “8 movement” continues to spread, it took a major leap over the Pacific in 2006.

With nearly 15 years of expertise in regional trends and merchandise placement, LULA101 has held a distinctive niche in encompassing celebrated American original and designer brands, collections and accessories to the ever-expanding Asian-Pacific market places. Through LULA101‘s complete streamline solution, the REBEL8 brand is available in 10 Asian countries, and continue to experience steady growth.

The partnership also traveled Joshy D. through two Asia-Pacific tours, with the first-hand opportunity to establish exclusive dialog with local fans and participate in regional festivities. Each trip brought Joshy D. closer to the unique culture and experience the lifestyle trends. The impact had strengthen the regional grassroots following, and expand to various of market opportunities for the REBEL8 brand.


Started in San Francisco, REBEL8 is now one of the feature brands been embraced at the premium HOPES fashion retail platform in Ximending (Taipei City) – the trendsetting fashion district of Taiwan. With an inviting floor plan and inventive decor, HOPES store is an established fashion stage with big spotlight and vibrant energy. It is a regional popular destination, and an exclusive venue to experience the latest American original collections.

In November, as the HOPES store is celebrating its first Anniversary with friends and partners around the world, the REBEL8 brand was the first to extend its warmest wishes and strongest support for more prosperous years to come.


November is a season to reflect and appreciate,  LULA101, Regain International and HOPES Taiwan want to express the sincere appreciation to Joshy D. and the REBEL8 brand for the continuous support and genuine partnership.

Check out this exclusive interview to learn more about REBEL8 brand story from Joshy himself!!