Lula speaks

Season of HOPES: Where Is Your Weird

Month of November is a season to reflect and appreciate. At LULA101,  it is an opportunity to celebrate the founding inspirations behind each lifestyle brands, and appreciate the prosperous partnerships began with simple dreams and big HOPES.

”born in Brooklyn, raised in Hell” since 2003, МИШКА is the lifestyle brand redefines the standard of popular value and challenges the qualification of norm. МИШКА is the brand celebrates the strangeness of the world, and bucks the exclusionary measures that have plagued anything labeled as “cool.” Anybody who has a passion for the unusual, divergent and strange will find a connection to МИШКА universe and its culture.


The humble beginning started as a print shop for cool t-shirts. In the past 12 years МИШКА has evolved into a popular alternative culture, and street trend that takes inspiration from 70s dark movies, horror comics books, hip hop, graffiti art and punk rock.

As the “МИШКА Fever” continues to spread, it began its infection across the Asia Pacific in 2004 and took regional fan base by the storm.

With nearly 15 years of expertise in regional trends and merchandise placement, LULA101 has held a distinctive niche in encompassing celebrated American original and designer brands, collections and accessories to the ever-expanding Asian-Pacific market places. Through LULA101‘s complete streamline solution, the МИШКА brand is available in 10 Asian countries, and continue to experience steady growth.


Through solid partnership and popular demand, the master minds behind МИШКА, Mikhail B. and Greg R., had conducted three Asia-Pacific tours in the past decade. Participated from regional events like “weird” pop-up shop, street sporting events to live artistic demonstrations, each tour provided first-hand opportunity to experience the local lifestyle trends and engage with regional grassroots following.


The brand was found in Brooklyn, МИШКА stores are now located in four international cities: Brooklyn, San Francisco, Los Angeles and Tokyo. Joined this exclusive club, МИШКА is one of the feature brands been embraced at the premium HOPES fashion retail platform in Ximending (Taipei City) – the trendsetting fashion district of Taiwan.


With an inviting floor plan and inventive decor, HOPES store is an established fashion stage with big spotlight and vibrant energy. It is a regional popular destination, and an exclusive venue to experience the latest American original collections.

In November, as the HOPES store is celebrating its first Anniversary with friends and partners around the world, the МИШКА brand was one of the front runners eager to extend its warmest wishes and strongest support for more prosperous years to come.


November is a season to reflect and appreciate,  LULA101, Regain International and HOPES Taiwan want to express their sincere appreciation to Mikhail B., Greg R. and the МИШКА brand for their continuous support and genuine partnership.

Check out this exclusive interview to learn more about МИШКА brand story from Greg R.  himself!!