Lula speaks

ComplexCon 2017 Long Beach



ComplexCon is the world’s largest gathering of like-minded pop culture enthusiasts.

It took place at the awesome Long Beach Convention Center during the weekend November 4th and 5th, and Lula 101 was there to see the exclusive sneaker drops, interactive experiences, musical performances, edgy, innovative and dope streetwear brands & collabs (RipNDip, Never Made, 10 Deep, Champion, The Hundreds, Undefeated, Sanrio, Fear of God and many more.)

This poppin’ event brought sneakerheads, celebrities, and streetwear fans to rock the house, and throughout the venue, there were psychedelic Manga-style visuals by renowned Japanese artist Takashi Murakami.


Takashi Murakami is a Japanese contemporary artist and one of the host committee members of Complex Con 2017.

He not only designed this event with his unique view of the world but also released limited collaboration items like skate, tote bags and T-shirts.


Diamond Supply Co. x Project Blitz x Retna

Super cool collaboration was available only at ComplexCon 2017!


Puma’s booth was buzzing with activity featuring by some hip-hop artists, include A$AP Twelvvy, Diamond Supply founder Nick Diamond and photographer Thomas Falcone.

Visitors to the booth enjoyed taking pictures at special photo space.



Yes, this is RipNDip!

RipNDip had an outstanding view of the world and they released limited ComplexCon exclusive capsule collection.


Never Made debuted their hand-distressed vintage Levi’s jackets this year.

All the vintage Levi’s jackets are sourced from thrift shops throughout the year. Each jacket is then stylized and handmade. Super dope.


At the NIKE booth, basketball super stars, Kobe Bryant and Kendrick Lamar sat together and chat about how basketball and hip-hop music influence their lives.

What a special experience for fans!


Both days had night concerts in the ComplexCon Arena. Many famous artists, including Cucci Mane, M.I.A and DJ Khaled performed and delivered amazing performances and vibes.

Callahan-Bever, one of the masterminds behind the birth of ComplexCon said, “I’m just so proud to see 50,000 young people motivated to come out and engage with our brand.”

From us, to you … the Lula 101 Service, Styles & Smiles crew.