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Exploring the ODD FUTURE

 

Have you ever seen the word OFWGKTA and wondered what the heck it meant? This mysterious acronym stands for ‘Odd Future Wolf Gang Kill Them All’, usually shortened to Odd Future.

If we say ‘Odd Future’, then many fans recall hip-hop group, but others recall it as the clothing brand with pink donut. That’s because Odd Future is not only limited to performance group or a streetwear brand. Yup, Odd Future is an American hip-hop collective, which began in Los Angeles in 2007. The ever-famous hip-hop rapper, Tyler the Creator is a co-founder of this dope collective, and other original members are famous too. Frank Ocean, Syd the Kid (my favorite personally), and many other artists have taken an active parts in various fields of the entertainment industry.

Image result for tyler the creator odd future                                                           The One. The Only. Tyler the Creator!

As you might expect, the characteristics of OFWGKTA are very clear. Super hip and incredibly unique. And their donut logo showcases the collective very well. Witty, fun and creative.

Image result for odd future hoodie

This is THAT famous logo. See that pink donut! Hungry for more?!

This donut represents Odd Future, and used creatively in so many Odd Future collections. Also in collaborations. This donut is changed ingeniously with the concept of their new lines or logos of other brands that are collaborated with them.

Image result for odd future santa cruz

Like this! Can you see that donut combined with the logo of Santa Cruz?

From basic items like tees and hoodies to accessories, their merch screams  a strong hip-hop spirit. With poppin’ colorways and eye-catching graphics, OFWGKTA’s value is its uniqueness and individuality. So show your spirit and your own uniqueness by grabbing some donuts from Odd Future!

From us to you … the Lula 101 Service, Styles and Smile crew!