RUSSELL ATHLETIC: WE DELIVER INCREDIBLE VALUE TO OUR CUSTOMERS
Russell Athletic has delivered incredible value, functionality and style to fans since the early 1900s, back when wool uniforms were common in every locker room. Ben Russell, the founder of Russell Athletic, was inspired by his son, Benny, who was a football player in 1926, and he upgraded those very uniforms to all-cotton jerseys, a more comfortable and durable replacement. Russell Athletic changed the game in the clothing industry by developing apparel that was practical, but also more visually appealing as well.
Russell Athletic was traditionally known as the biggest player in the team athletic apparel and uniform market until sportswear giants such as Nike and Adidas compelled the brand to re-focus on everyday consumers. People who could identify with Russell Athletic’s heritage and sportswear culture while looking for functional and stylish apparel that works as well on the street as in the gym.
The brand that was known for its influence in practical uniforms for athletes all over has taken a more fashion-focused direction that appeals to a new niche in the streetwear market. Russell Athletic’s ability to evolve a heritage brand into more aesthetically appealing offerings brings incredible value and competition to your game.
Headlined with its iconic “Eagle R” logo, the brand is embracing the hot streetwear market by step off the playing field onto urban streets for fashion-forward fans everywhere.
From us to you … the Lula 101 Service, Styles & Smiles crew!