What started off as a humble sneaker cleaner brand in 2010, Reshoevn8r has evolved to a global brand capable of not only cleaning shoes, but uniting communities worldwide. So, in 2018, Reshoevn8r CEO Stephen Grear decided that the brand needed a rebrand to reflect its elevated status as a top sneaker cleaner brand that cares about community. In April 2020, Reshoevn8r launched the full-scale rebrand through a new and perfected product line and prominent brand image.
Figure 1 Package design of before rebranded
This rebrand reflects Reshoevn8r’s expanded global footprint while meeting consumer’s high demands through product and design along with attracting new audiences.
Figure 2 The new design of shoe cleaning kit
Reshoevn8r’s premium products are an innovative call to action, promoting inclusiveness for all shoe lovers who value quality. We welcome everyone to elevate your sneaker cleaning and join the Reshoevn8r community. And to learn more about the rebrand, check out their vid here.
The Reshoevn8r Documentary Ep.2
From us to you … the Lula 101 Service, Styles & Smiles crew!