Skateboard culture brand V/SUAL was founded in 2013 on California’s West Coast by Van Styles, previously known as Stephen Vanasco. He was 21 and running a skateboard camp in the early ’90s for kids in the valley. Later, after shooting photos and videos for other skaters, Van Styles found he had the same passion for this art form as he had as a teenager with skateboarding. From there, his professional photography career was born.
After having amazing opportunities to work with a great array of skateboard and streetwear companies, Van Styles decided to go for it on his own and create V/SUAL. Because of his influences from skateboard culture and photography, Van Styles always created innovative looks, whether they were on collabs with other big brands, or on his own photographic art pieces, skateboard decks and apparel from his brand.
V/SUAL products are wildly popular among fans due to their trendsetting designs and images of sexy women. Most of his looks use photographic images to present street scenes, sensual art or both. This is the strength of Van Styles, which makes his followers feel like they are entering the world from his perspective.
Not long after becoming a professional photographer, Van Styles creative shooting style caught the eyes of street scene people. His special talent attracted flocks of followers, and Van Styles had many offers from famous street brands to collaborate, including The Hundreds, FR2, Black Scale and more.
“Find what you love doing in life and do it as much as possible” is V/SUAL’s core message that continues to stay true today. Wanting more than just being a cool streetwear brand, V/SUAL serves as a constant reminder and source of inspiration for others to go for their dreams.
From us to you … the Lula 101 Service, Styles & Smiles crew!