In these challenging times, heritage American sportswear brand Russell Athletic has
begun a heartfelt new campaign. Launched in March, the Hope for Hospitals initiative is dedicated to donating everyday essentials to hospital staff who work on the front lines of the battle against COVID-19. Today, Russell Athletic is further expanding on its mission by donating up to $700,000 of product donations for the duration of the campaign.
As of May 5, for every Russell Athletic ¼ zip purchased on
https://www.russellathletic.com/home , they will commit to donating one ¼ zip or
similar item to a healthcare hero.
To date, Russell Athletic has donated over 2,000 garments to healthcare workers.
Also for healthcare workers, Russell Athletic has been offering daily essentials, including zip-up sweatshirts and hoodies, T-shirts, and sweatpants that medical staff can easily change into and out of.
Russell Athletic says “Through our initiative, we hope to provide a small dose of comfort in these uncertain times.” To extend the campaign further, Russell Athletic is raising awareness through social media with the use of the hashtag #hopeforhospitals
This Hope for Hospitals campaign will last until the end of May 2020.
Let’s support healthcare heroes by visiting https://www.russellathletic.com/home