A year of many trials and tribulation, 2020 changed the landscape of the retail industry in ways we never could have imagined. Impacted by the COVID-19 pandemic, many businesses were affected, and sales halted for a considerable amount of time. Rastaclat, a popular apparel and accessory brand based in Long Beach, California was no stranger to the economic downturn.
Tough decisions were made during a time of self-reflection, so that a healthy business and culture remained. With a percentage of workforce being laid off it seemed as if life was put on hold as a result.
In result, Rastaclat had to analyze and adjust the allocation of resources it was taking to maintain their spot in retail industry. But in times of economic instability lie potential opportunity as well. By focusing more resources onto marketing and eCommerce, while acclimating the business to a new work from home lifestyle.
Although difficult decisions were made, today Rastaclat chooses to forge on ahead with a new focus and a bright future in grasp. By being challenged as a company, a brand, and a team. Rastaclat continues to be recognized as thought leaders of social responsibility in the retail industry.
From us to you … the Lula 101 Service, Styles & Smiles crew!