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The Streetwear 2019 Impact Report

Through a close collaboration between HYPEBEAST and Strategy&, PwC’s consulting firm, intriguing, and positive news about the streetwear industry has been shared, which you don’t want to miss. This eye-opening information is divided in four main parts:

The report is split into four main articles:

  • 1.  Defining Streetwear details on streetwear’s origin, key cultural components and consideration of the evolution of streetwear.
  • 2. Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.
  • 3. How Streetwear Communicates traces streetwear’s relationship with social media and the communication loop between consumer and brand.
  • 4. How Streetwear Sells dissects streetwear’s tight-knit direct-to-consumer relationship, painting a picture of its innovative “drops” model and the burgeoning secondhand market.

The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

Below we can observe the ages, gender and nationalities from the participants. A strong male influence, particularly from Asia, even more specifically from South Korea.

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Strategy& is a global team of practical strategists committed to help companies seize essential advantage. 

HYPEBEAST is the leading online platform for men’s contemporary fashion and streetwear. Covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

1. DEFINING STREETWEAR

Simply put, streetwear is fashionable casual clothes: T-shirts, hoodies and sneakers. But this surface definition of streetwear underplays a model that has single-handedly subverted the traditional fashion system by redefining its main component: exclusivity.

Streetwear emerged as an antidote to wider fashion trends, stemming from countercultures like skate, surf and hip-hop. It also opened the floodgates to a demographic that was previously “not showing” an interest in fashion: men.

The ultimate driving force behind streetwear is its spirit. Core streetwear consumers do not have limitless income to spend. What they do have is the ability to create exclusivity tied to something much more potent than money — authenticity.

Our consumer survey findings revealed that most (70%) consumer respondents like streetwear because it’s cool, while more than half (57%) consider comfortable clothes to be a key factor. Additionally, close to half (46%) place importance on exclusivity, while around a quarter value status symbol (27%) and community (24%).

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2. MEASURING STREETWEAR

The current state of streetwear can be defined in four key ways:

  • Original streetwear brands are characterized by an accessible price point, comfortable clothing and authenticity. At their core, these brands are driven by a very direct motivation to put a word on a T-shirt. These brands include names such as Supreme, BAPE and Stüssy, as well as newer players such as Palace. Products from these brands often resell at a high price point due to scarcity and high demand.
  • Sportswear brands include leading athletic labels whose offering of athletic wear and sneakers are integral to the streetwear style. Sneakers created by brands such as adidas and Nike are cornerstones of the streetwear uniform.
  • Adopted streetwear brands have incorporated streetwear trends and styles into their product offering, but their brand origin is not authentically tied to the streetwear movement. This can include luxury and mass-market brands alike.
  • Luxury streetwear brands reflect the most recent emergence of brands that blur the lines between original streetwear and luxury fashion. These brands are also driven by authenticity but operate at a higher price point and diverge from the standard streetwear uniform. This includes brands such as Off-White™, AMBUSH and Vetements.

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A high percentage – 56%, according to our survey – reported spending an average of $100-$300 on a single item of streetwear. Another 16% reported an average spend of $300-$500. Only 8% of consumers said they would buy items priced at $500 or more, meaning high-priced luxury items are out of reach for many of the streetwear consumers who participated in the survey.

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Almost half (49%) of industry respondents said their customer’s average monthly spend was $100 to $500, which was in line with what consumers reported. These results point to the the ideal margin for targeting the streetwear audience. Many Supreme goods sit inside this sweet spot.

3. HOW STREETWEAR COMMUNICATES

And so when it comes to where streetwear followers get their style inspiration from, they want it straight from the source: musicians. A majority (65%) of consumer respondents said they regard musicians as the most credible figures in streetwear, ahead of just over half (52%) who elected industry insiders and only 32% who selected social media influencers.

When asked which factors are most important for brands, the majority (63%) of consumers indicated brand legacy, which was second only to product quality and design (81%). Another half (48%) of respondents indicated a brand’s creative director was a top factor while only 31% of respondents said social media.

4. HOW STREETWEAR SELLS MORE

When asked through which channels they’re most likely to buy streetwear products, more than half (53%) of consumer respondents indicated a physical brand store, followed by close to half (42%) who indicated a brand’s e-commerce site. About a third of respondents indicated resell sites (28%) and physical multi-brand retailers (32%) while a quarter (26%) reported multi-brand e-commerce and only 13% said social media.

 

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The drops model has resulted in a booming secondhand market. Buyers who miss out on drops will turn to other methods of shopping, while those who successfully purchased items will often look to make a quick buck. The resale market is thus a barometer for a brand’s success.

Hope you enjoyed the read, and keep coming back here to see the latest posts about cool streetwear news.

From us to you … the Service, Styles and Smiles Crew at Lula 101

 

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Crysp Denim Spring 2019 Collection

Crysp Denim Spring 2019 arrivals is available now, which includes classic denims, cool denim shorts and the most special … Angeleno flannel and Porter denim jacket.

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This Angeleno flannel is available in red and black, with accents of special acid wash at the bottom, making it totally unique with the coolest visual impact.

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For denim, Crysp Denim lets you choose which kind of denim fit you like the best. Either you want the fancy one with special stone wash, rips and zips; or you just want the normal classic denim. It’s all on you!

759Since the weather is getting hotter and hotter, Crysp Denim also makes serious denim shorts, keeping you cool while looking hot.

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Crysp Denim Spring 2019 collection is available now, so go get one and dress in your own Crysp style!

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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The Hundreds Summer ’19 Collection

I’m sure you’re feeling the weather getting really nice and a little bit hot these days, which means “Summer IS Coming!” So to welcome Summer in style, The Hundreds has released their Summer 2019 collection for you._DSC5889The concept of this collection was inspired by California casual style, and as you know, with California’s incredible summertime weather, everything is about the sun, the beach and making each day a vacation! In style, and in comfort for those steamy days.1
This summertime collection has a ton of different pieces, and they also have incorporated new technology, such as their “hand-made tie-dye.” It’s likely you’ve never see this kind of short-sleeve woven before, and if you want to stay classic, they also have styles that are simple and represent the Los Angeles lifestyle.

Talking about vacation style, the shirt might just be the most important part of it. And for many shirts released in this collection, they are using abstract pictures in all-over prints. Pop one on, and it will lead you right into vacation mode, no matter when and where you’re wearing it.

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For you graphic Tee enthusiasts, The Hundreds also has something coming your way. The “Angeleno” T-shirt, which newly defines the West-coast version of the classic NYC magazine Tee. Also they are showcasing a few cool graphics that not only look great but also have different meanings incorporated, such as the smartphone edition, youth culture and, most important … the doughnut! Yum it up.

One more thing, you should be aware of is that The Hundreds has another surprise in store for you guys. It’s based on The Hundreds’ mascot, Adam Bomb, but this time it’s gonna be shadowy, mysterious … want to learn more?!

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Yes, we love summer, but sometimes the intense summer sun can shine a little too brightly. So The Hundreds takes a proactive way to fight this: The “Active” Snapback is a classic baseball cap made in sweat-wicking performance fabric, so you can stay cool in more ways than one.5fe05195a-graphictee_166-e1557420303386The Hundreds Summer 2019 collection has just released, so don’t miss out on this collection. Remember, summer is upon us,  cause it’s summer right now, and there’s no better time to update the casual clothing looks in your closet.
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From us, to you … the Lula 101 Service, Styles & Smiles crew

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Russell, the inventor of the sweatshirt

RUSSELL’S ATHLETIC: THE PIONEER, INVENTOR AND CREATOR OF THE SWEATSHIRT

117 years, that’s the amount of time Russell has been crafting garments.

Sports is who they are.  Their sportswear brings the soul of the field to today’s fields of play. Where competition, recreation and culture collide, you will find Russell.

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The company was founded in 1902, Alexander city, Alabama by Benjamin Russell. At first it only produced underwear for women and children. They could make up to 150 garments a day back then. Later on Russell started producing more items also for men.

It was the son of the founder, Benny, who came to his dad in 1926 with the idea to produce an all-cotton practice football jersey that we now call sweatshirt. Replacing the itchy wool uniforms worn at that time. 

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During World War II, Russell’s Athletic primarily supplied the U.S. military, providing troops with shirts, underwear, T-shirts and special outer garments made for the Army and Navy.

THE EAGLE HAS LANDED

By the 1960s, Russell Manufacturing Company’s athletic division had become the largest manufacturer of sports apparel and uniforms in the United States. In 1962, it began to use the American Eagle to represent its iconic brand image.

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Inspired by the classics, Russell launched its Heritage Collection to bring back the good old days of tees and sweatshirts with classic prints.

Each garment’s foundation reflects a piece from original collections upon which Russell Athletic was founded. The Heritage collection is made of the same rich colors, heavy stitching and premium cotton that you can find in a classic thrift-store find. Carefully choosing this line to include urban-functional styles allow you to make a statement walking the streets, pursue your creative hustle or break a sweat in the gym. Layer up or dress down in Russell’s retro graphic tees, hoodies, shorts and joggers. Each piece of vintage sportswear included in this line has a story to tell.

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Vintage Inspired with a contemporary twist

Long Live Russell Athletic!  

From us, to you … the Lula 101 Service, Styles & Smiles crew

 

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Find your team on Rastaclat for NBA for 2019 NBA Playoffs

What’s trending right now? Must be the 2019 NBA Playoffs, since the playoffs started up on April  8th and it’s getting more and more popular as day by day. We’re huge fans of basketball, and we’re more than excited about the playoffs. You too?!

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So, let’s celebrate the playoffs with Rastaclat. In order to show its passion for basketball, Rastaclat has already published the NBA collection. And by wearing these bracelets, you can feel closer to the teams you are supporting. Imagine, you are sitting court side, cheering for your team, waving hands while wearing your Rastaclat NBA team bracelet. How cool is that?

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Also, if your passion for b-ball focuses on certain players, Rastaclat has star-player bracelets, too. So, if you want to support your team as well as support your favorite athlete, you can kill two birds with one stone.


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But what if you’re not as  jazzed about  basketball as we are. No worries, because Rastalcat has its fans covered in many ways and styles. For example, how about the recently introduced BRITISH VIRGIN ISLANDS RESTORATION bracelet (BVI). This bracelet is inspired and designed based on  the beauty of British Virgin Islands. It’s simple, bright and awesome, just like the islands.

Just two years ago the BVI hit hard by hurricane Irma and Maria, and they were badly hurt. By hurricanes don’t stop BVI residents, instead, they want to build a better BVI with their own hands. Rastaclat decided to help out these people, so they made this limited collection with recyclable materials, and all proceeds will be donated to support them.

Show your support in style, with Rastaclat.

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“We will build our country back, with pride, honor, and smile.”

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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Feeling Hot, Hot, Hot

Summer is coming, and festival season is upon us!  

In hot weather, sometimes less is more,  especially with styles to help you cope with rising temps.

The key runway fashion brands have delivered their verdict about what to wear to stay cool, and here are the  top-5 trends you can’t miss to get your summer looks ready:

1. Cross-body bags

CHAMPFANNYAlso known as the fanny pack, belly bag or belt pack, this is the functional fad from the ’80s that is usually secured via a strap around the waist. Though the thought of this accessory may conjure an image of a tourist in a tropical shirt, pleated khaki pants holding a selfie stick, in fact, this trendy sack has gotten a facelift and last year made up 25% of the accessory industry sales growth. Holographic plastic, animal prints or just plain colors, the cross-body bags have become a key dress item to match our whole outfit as also a more practical bag for every day.

2. Short shorts and bike shorts

SHORTSHORTSThe bike short can just as easily be made to look elegant and polished as casual and cool. Look to the countless influencers and celebrities who are owning the look for proof. And as the weather heats up, men’s shorts are getting shorter this year. Laid back or formal it, works both ways. For a more formal look, pair it with a short-sleeved shirt tucked in and add a belt.  Choose smart shoes with this look. For a laid-back comfortable look, add a sweatshirt to your look. Choose a neutral colored pair of shorts and add sneakers.

3. Bucket Hats

BUCKETHATDior is at the forefront of this street fashion trend; in the last runway they sent every single model down the runway wearing a bucket hat while redefining the casual ’90s accessory into chic high-end headwear. A bucket hat is the kind of polarizing accessory that falls under the same category of belt bags and tiny cat-eye sunglasses. They look cool, it’s hard to deny that. But opinions are often split when it comes to whether or not one can actually pull the look off. An accessory like the bucket hat has the ability to instantly transform a look. Add in a bucket hat to give your look a street-approved update.

4. Fluorescent colors 

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Or, perhaps for the sake of a catchier name, look-at-me green? Just throwing that title out there, because, IDK, when you enter a room with this highlighter literally NO ONE will miss you walking by. The vivid hue is just as loud as a bold print without seeming too busy, and it really takes the phrase “glow up” seriously. While it might seem hard to pull off, it’s actually not as intimidating as you’d think. Start slow, and introduce the color with accessories or by wearing one lime-y piece per outfit.

5. Tie-Dye

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Tie-dye was once the stuff of elementary school arts and crafts. Then, it became a cure for middle school boredom.  Now in 2019, tie-dye has officially been elevated to high-fashion status, now pervading the biggest street fashion retailers. The result is a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary. 

From us, to you … the Lula 101 Service, Styles & Smiles crew 

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The Hundreds X Never Made Release Special Collection

In order to bring out the most street-worthy styles, The Hundreds has release its newest collection “The Hundreds X Never Made.”

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This remarkable collection includes Lola’s anorak, Pullover hoodie, L/S shirt and logo        T-shirt, also there’s an amazingly constructed jacket, available in pink and black, which not only have the branding of The Hundreds and Never Made outside, but also a striking hyena graphics inside.

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Never Made is a streetwear company based in Los Angeles. Their founder, Francisco Reyes, Jr. is and extraordinary artist and graphic designer, who believes in the principle of “Things are never made, they’re earned through hard work and persistence.

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This special collection remains the the same design scope that The Hundreds’ fans are familiar with. Visualizing the graphics’ concept of “Finding hope in the despair of modern civilization,” they use dark imagery to reverse the topic of gun control, Fascism and police brutality, all of which are still relevant today. So good to see that people can wear cool styles but while sharing their thoughts.

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“The Hundreds X Never Made” is available now, so grab the collection while you can!

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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The Powerpuff Girls’ x Champion’s Exclusive Collection

In honor of the 20th anniversary of Cartoon Network, The Powerpuff Girls and Champion collaborated to release an exclusive streetwear collection to inspire and empower girls to change the world.

“Girl Power!!!”

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This special collection includes bright red pullover hoodies, iconic light cream hoodies, grey crewneck sweaters and joggers with graphics of three super heroines: Blossom, Bubbles and Buttercup and of course the Champion logo. The sleeves feature either the image of the Champion script logo or The Powerpuff Girls. The matching hoodie and jogger sets arrive in gray and red. You can choose between grey sets and red pieces, or even better, get both!

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If you are not a fan of hoodies, their Champion crewneck is a great pick for you. This grey crewneck comes with Powerpuff Girls dancing around the Champion logo. It is simple,  casual, super comfy and adorable.

What’s more? Why not get a pair of sweatpants to compliment your grey crewneck? The Champion logo goes down the right thigh along with the three super power cuties circling the logo.

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The Powerpuff collection is available online now, and to all you Powerpuff Girls fans: You can’t miss this super duper cute collection!

So go grab your Powerpuff looks today, celebrate girl power, and beat villains together.

Goodbye Mojo Jojo!

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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Rastaclat NBA bracelet collection

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B-ball, Shooting Hoops … or simply basketball. It’s global and is a popular sport for all ages and it has a long history in the United States … all the way back to the NBA being born in the 1800s. Damn, that’s old!

But everyone loves basketball, and so do we!

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One of Lula 101’s most popular brands is Rastaclat, and they show their b-ball love by celebrating the positive impact NBA athletics have had both on and off the court. Now, with their limited-edition 2019 all-star weekend bracelet and other bracelet collections of NBA teams, Rastaclat has made a slam dunk.

So let’s take a closer look at this exciting limited-edition first and feel the positive vibes together!

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In the past, Rastaclat produced many bracelets for fans of NBA teams, including Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Miami Heat, Charlotte Hornets  and Cleveland Cavaliers..etc.

And now they have launched their newest 2019 All Stars NBA bracelet in February. And it rocked our fans again. This black-braided bracelet features North Carolina’s host city, the Charlotte Hornets, in purple-and-teal colorways, and featuring enamel hardware with the official 2019 All Star game emblem. It is packaged in a limited-edition blue box with a NBA logo and host city name emblazoned upon it.

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As with other Rastaclat offerings, other NBA teams feature their team logo and t exclusive team header card. One size fits most wrists. Rastaclat bracelets are supreme quality and completely unique in style. Their adjustable slim designs are easy to wear and easy to rock, while always living up to Rastaclat’s goal to spread love and positive energy. Whether you want to give your NBA bracelet to someone worthy, or show your own style sense,  here is your chance to share your favorite team in style.

Support your favorite team and stay stylish at same time!! Win-win, slam dunk, etc. ✌✌

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From us, to you … the Lula 101 Service, Styles & Smiles crew

 

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Livin’ the Luxury Life – The Gold Gods

In 2013,  a jewelry brand “The Gold Gods” was born in Kansas City, Missouri.  They have grown since exploded as their unique, fresh and trendy pieces inspired by urban fashion and street culture have fans hooked.

Now, The Gold Gods is the No.1 selling streetwear jewelry brand in the U.S., and it is sold in over 800 stores across the United States and Canada including Zumiez and Tillys.

The Gold Gods produce a variety of unique gold jewelry and accessories like chains, necklaces, bracelets, rings, sunglasses and watches.

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Yes, The Gold Gods create the cool and classy  luxury items that must meet their strict standards of style and quality. Coated in 18k gold, they are resistant to scratches, wear and stains so you can rock their quality accessories for a loooooong time.

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When you mix-and-match some accessories, you can show more style as well as your individuality!

Many celebrities, artists, and rappers love in The Gold Gods’ accessories. Bruno Mars, Jaden Smith, Rich the Kid, and Skinnyfromthe9 are all true fans of The Gold Gods.

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Wearing The Gold Gods,  you can show the love,  just like they do.

After opening their flagship store in the heart of Fairfax Ave in Los Angeles in 2016, their fan base continues to radiate across America and around the world.

That’s right, we can’t take our eyes off this luxury and high-quality brand, and we’re thinking you can’t either. So be your own star with The Gold Gods.

 

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From us, to you … the Lula 101 Service, Styles & Smiles crew