Category Archives: LULA News

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From Lula family to yours

Dear customers and partners,

Since 2001, Lula 101 has been here to accompany you on the growth of your business. With the evolving global COVID-19 pandemic, it is a time filled with uncertainty for everyone. We’re all in this together.

California has asked residents to stay home and help contain the spread of the coronavirus, and we have joined community efforts by taking recommended preventive measures for the safety of our team.

Although our staff are now primarily working remotely, we have provided them with the tools needed to continue to serve your needs. Currently we have the ability to receive and prepare orders. We are also talking with our logistics providers to see how we still may be able to send out shipments without long delays, but this may change on a daily basis. Your understanding and patience with this very challenging saturation is appreciated.

We understand the anxiety that people feel is not just focused on the virus, but about the uncertainty of the future, so let’s stay positive. This is not permanent, but a challenging moment in time. We are hopeful that one day, in the not-too-distant future, this pandemic will be controlled, and as we resume our daily activities again, we will chart a new path for a stronger, and safer, future with service, styles and smiles.

Helpful Resources:
Centers for Disease Control and Prevention
US State Department
World Health Organization

Thanks for your continued support. Please be safe and stay healthy.

The Lula 101 Team



ComplexCon 2017 Long Beach



ComplexCon is the world’s largest gathering of like-minded pop culture enthusiasts.

It took place at the awesome Long Beach Convention Center during the weekend November 4th and 5th, and Lula 101 was there to see the exclusive sneaker drops, interactive experiences, musical performances, edgy, innovative and dope streetwear brands & collabs (RipNDip, Never Made, 10 Deep, Champion, The Hundreds, Undefeated, Sanrio, Fear of God and many more.)

This poppin’ event brought sneakerheads, celebrities, and streetwear fans to rock the house, and throughout the venue, there were psychedelic Manga-style visuals by renowned Japanese artist Takashi Murakami.


Takashi Murakami is a Japanese contemporary artist and one of the host committee members of Complex Con 2017.

He not only designed this event with his unique view of the world but also released limited collaboration items like skate, tote bags and T-shirts.


Diamond Supply Co. x Project Blitz x Retna

Super cool collaboration was available only at ComplexCon 2017!


Puma’s booth was buzzing with activity featuring by some hip-hop artists, include A$AP Twelvvy, Diamond Supply founder Nick Diamond and photographer Thomas Falcone.

Visitors to the booth enjoyed taking pictures at special photo space.



Yes, this is RipNDip!

RipNDip had an outstanding view of the world and they released limited ComplexCon exclusive capsule collection.


Never Made debuted their hand-distressed vintage Levi’s jackets this year.

All the vintage Levi’s jackets are sourced from thrift shops throughout the year. Each jacket is then stylized and handmade. Super dope.


At the NIKE booth, basketball super stars, Kobe Bryant and Kendrick Lamar sat together and chat about how basketball and hip-hop music influence their lives.

What a special experience for fans!


Both days had night concerts in the ComplexCon Arena. Many famous artists, including Cucci Mane, M.I.A and DJ Khaled performed and delivered amazing performances and vibes.

Callahan-Bever, one of the masterminds behind the birth of ComplexCon said, “I’m just so proud to see 50,000 young people motivated to come out and engage with our brand.”

From us, to you … the Lula 101 Service, Styles & Smiles crew.

HOPES Store – The Story Behind the Art feat. Rookie

HOPES is the new flagship American streetwear store in Taipei owned directly by LULA101. As we just had our successful opening, we would like to take you a little bit deeper into the store. (For the opening article, please click here.)

HOPES store is all about American street culture, you can see arts and cool decorations in every little corner.

The dressing room for HOPES is not just some normal everyday dressing room you can find in the other store, but a real dressing room for street culture lover.

We embrace the street culture, we embrace the streetwears, we embrace the street arts.

We invited one of the most famous graffiti artist in Taiwan – Rookie to help us bring this white, boring door into something that reminds us where we came from.


People may be wondering: What’s the story behind the art? We had a chance to record the whole design process and a quick interview with Rookie himself:

HOPES Grand Opening Photo Album (FULL):

HOPES Official Website:

Big success on Lula’s Multi-brand store opening – HOPES

Taipei, Taiwan – 11 / 18 / 2014

HOPES, the new flagship American streetwear store in Taipei, invited celebrities, tattoo artists, rappers, news media, trendsetters and fans at its November launch party in trendsetting Ximending. Showcasing top U.S. brands like REBEL8, Mishka, Benny Gold, 10DEEP, Rastaclat, Melin Brand, the HOPES grand opening event gave the standing-room only crowd a taste of the must-have styles for fans.

Grand Open!

HOPES guests were welcomed by the always entertaining MC Lan Yeh and were treated to a special performance by Taipei’s very own DJ Kid. HOPES also commissioned renowned graffiti artist, Rookie, to create a special art installation that was unveiled in the store, and that, along with food, beverages and music made for a day that will not soon be forgotten.

Upon entering HOPES, fans reveled in the skateboard décor, street art and posters with signatures from major U.S. brand owner, giving you the feeling of walking into an urban New York City gallery.

MC Lanyeh

MC Lan Yeh, always energetic and humorous, opened the launch party by welcoming the fans and noting how HOPES is the only store in all of Taiwan to offer such a unique mix of U.S. brands and styles and then welcoming company founder, Sherry, to share the stage with him. Sherry also thanked the HOPES brand fans and told her inspiring story. It’s the tale of how a dream, coupled with vision, hard work and building strong relationships with brands and fans, can help anyone achieve success. “Embrace your hopes, realize your dreams” is a HOPES’ core value that anyone can benefit from.

DJ Kid

DJ Kid then took to the stage and transformed the event into an American-style nightclub venue with his exceptional turntable skills. HOPES’ guests grooved to his music, dancing began, and the crowd showered their appreciation on him with whistles and applause.

After his performance, DJ Kid shared stories of his passion for music. At 15-years-old, he discovered his calling, and after countless hours of practice and intense training, his hard work paid off – he placed first at a National Music Competition. From that point on, he became more and more famous in the industry. DJ Kid and Sherry Lu share the same dream: if you insist on pursuing your dream and never give up, you will succeed.

HOPES fans saw that DJ Kid was wearing a very special hat at the grand opening. The hat belongs to one of the newest brands that HOPES store carries – Melin. Their high-end headwear has topflight features like full-grain lamb Napa leather and other premium materials, unique serial numbers and quality packaging. Fans call Melin the Rolls-Royce of headwear for good reason. Melin isn’t for everyone – you have to earn it. At the grand opening, a video of how Melin was founded and flourished, and then a Melin hat valued at $200 was presented to a fan who won a short quiz about the brand.

Rookie – one of the most famous graffiti artists in Taiwan – talked with Sherry about his fascinating artwork, including his special HOPES store installation piece. Rookie used the dressing room’s sliding doors as his canvas. When the doors are closed, the monotone outer artwork suggests dark, unknown matter but, once opened, a luminously unique “HOPES” awakens your senses.

The birth of HOPES


HOPES’ founder – Sherry Lu, came to the states in 2001 with little money, no acquaintances and without being fluent in English. But what she had was a dream. An American Dream.

Knowing that coming to a new country with nothing but the clothes on her back and few possessions would be challenging, her undefeatable “We Can Do It!” spirit drove her to succeed beyond her wildest dreams.

Working tirelessly, Sherry was able to open her first U.S. store, yes, “HOPES,” which ultimately led to her become a leader in the wholesale distribution of U.S. brands in Asia. Fast forward to 2014, HOPES Taipei is bringing the U.S. lifestyle, attitude and trendsetting culture to Taiwan.

The American Dream is also the Taiwanese Dream.

As fans, celebrities and artists partied at the HOPES grand opening, Sherry thanked everyone for their ongoing support. Even the brand founders took part in the festivities in a special video presentation where they talked about their dreams while giving warm shout-outs to HOPES and the fans who support their brands.

Watch it here: (Video link: ).

After a good time was had by all and many new brand fans and friendships were made, the grand opening press event ended and the VIP fans opening party began, with more entertainment and special surprises, including a HOPES photo booth, U.S. brands cupcakes and much more.

Band: XIII GOAT【拾參羊】

Tatoo shop – Endless Tattoo 【無盡紋身】

Media – MasterHands

Singer – BCW 懶領階級 & 楊賓


Flow Records 【逆流音樂】

Fashion Bloggers

DB clothing shop

All of us at HOPES invite you to visit our store to find a unique mix of the U.S. brands that will help set you apart from everyone else. At HOPES, you will find your waking dream.

HOPES Grand Opening Photo Album (FULL):

HOPES Official Website: