Category Archives: Publish


Publish Brand Spring 2017 First Release:Men’s Collections



Huntington Beach, Calif.  “Cool, Calm, and Collected” is one of the strongest offerings from the always innovative, California men’s brand, Publish.

The notion of “California Cool” is expressed with this collection’s aesthetic, along with its adaptability to the ever-changing climate we experience today.

Utilizing functional fabrics and unique designs, part 1 of this smart & stylish collection defines ready-to-wear with modern sensibilities.


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Publish supplies today’s men with daily essentials from “Cool, Clam, and Collected.”

Highlights of this collection include the “Maverick” Jogger Pant, a hybrid track pant featuring a snap-cuff, built with a breathable cotton/poly blend.




Life’s day struggles are real, and your clothing choice should be the least of those worries.

Publish Brand is here to give you options to make your life run smoother and cooler.


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The “Landyn” cardigan is elegantly engineered with a custom waffle knit to create a truly unique and polished piece.

Publish Brand exists to stir your imagination and, in turn, be inspired by you as well.


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Constructed of durable stretch twill, the “Fynix” trench coat is lightweight and elongated, making it suitable for spring’s unpredictable weather conditions.

“We are part-time clothiers, full-time bridge builders. We aspire to refine daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. ” – Publish Brand




Look for the entire collection release at authorized Publish accounts globally on February 7 and weekly segmented releases on

From us, to you … the Lula 101 Service, Styles & Smiles crew.

The Nines Grand Launch

“At the end of the day, I think it’s what we all want.”

Trent Javier – Co-founder – The Nines


On December 9, we welcomed the newest streetwear / contemporary store in Manila, Philippines: The Nines. Highlighting heritage brands and new-age cuts, the drinks were on the house and the in-store raffle, giveaways and music by DJ Ace Ramos and NixdamnP made it a night to long be remembered.

Energizing Manila’s burgeoning menswear scene, The Nines intersects streetwear with contemporary high-street fashion.

Conjuring up styling sensibilities from a bygone medieval era, the retailer derives its namesake from the phrase “dressed to a knight” – later transitioned into the American-led adaptation, “dressed to the nines.”

While its origins imply an aptitude to clothe oneself in the finest of formalwear, The Nines reinterprets this to denote dressing well in any such genre, be it streetwear, formalwear or anything in between.


With a core foundation rooted in fashion and photography, the shop converges both mediums to create its own distinct design language and its in-house photo studio styling area.

Customers are encouraged to snap their very own lookbook-mannered pictorials in a well-controlled, professional environment.

Moreover, The Nines staff remain at the ready, eager to discuss brand concepts while offering sartorial expertise on how customers can stylize items into their own artistic agendas.


The Nines is positioned to help pioneer The Philippine’s menswear movement and gear up to acclaimed labels while securing exclusivity with highly coveted imported brands as Thrasher, Stamped, I Love Ugly, Odd Future, Publish Brand and Blvck Scvle.


Other noteworthy names showcased at The Nines include Vitaly, Civil Regime, Rastaclat, Suavecito, Richer Poorer, Clear Weather and RESHOEVN8R.


As you can see, The Nines brings the most typical American style to the Taguig district of Manila, Philippines.

According to Trent Javier, the co-founder of The Nines, their goal remains simple: to help spearhead a movement based on stylistic excellence.

More importantly, The Nines aim to project and instill confidence to any and all who walk through our doors.


The event photos show you exactly how hot and popular The Nines is in Philippines.

Therefore, our friends living in, or traveling to, Manila should check us out to find your favorite brands in an amazing venue.


So how do you feel about The Nines now? Want to follow this super-cool shop and learn more about it? Well here’s your chance!:

Facebook:  @THENINESPH Q

Instagram: @THENINES_PH

From us, to you … the Lula 101 Service, Styles & Smiles crew.

now and again featured

Chemistry Ignites Between The Old and The New Publish “Now and Again” Summer Collection

In this day and age, society is obsessed with instant gratification – especially in fashion. As a contemporary fashion connoisseur, Publish presents a timeless and trendy summer collection by mixing old and new, a gratification not just for today,but also for tomorrow.

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The Publish “Now and Again” 2016 summer collection has fired up Lula101 fans for its impressive wearable range of garments with a unique mix of color tones that that grab praise and attention.

Lula 101 proudly presents the Publish “Now and Again” intro video in our regional campaign. We are excited to share with our overseas audiences the spirit of “Now and again” in Publish’s latest 2016 summer collection, inspired by chic and a retro 1960’s aesthetic.

We travel back to 1960’s during the pop culture explosion.  Late in the hour, Rat Pack sounds fill the air from the jukebox.  Friends are ready to hit the dance floor.  Fashion transforms from formal to casual, from special occasions to everyday clothes.  People are dressing based on feeling and mood, showing big attitude with their outfits.

Today, Publish preserves the essense of ’60s, transforming it into a future fashion-forward version.

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Mixing elements of streetwear with menswear in their unique looks, the Camilo presents a stone-washed chambray aesthetic embellished with tonal patchwork and mandarin-collar detailing.

As contemporary California-based fashion brands, gain popularity and expand internationally, Publish embodies years of research on a global scale to bring their Publishers the most functional and relevant pieces. With a new outlook on design aesthetics, Publish is creating clothing based on a real global warming concept; pieces that can be worn transitionally from morning to night with a direct level of comfort.

We have no doubt that this is a fashion brand whose clothes have mass appeal to fashion-hungry Publishers worldwide.

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Publish 2016 summer collection transforms traditional forms of style into a timeless and contemporary summer collection for this hot and sizzling summer.

Infusing the line with various shades of natural, black, olive and white, Publish’s summer 2016 collection, “Now and Again,” showcases a range of bottoms, wovens, knits, outerwear and head wear featuring elevated materials and progressive styling.

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A forward-thinking reinterpretation of the overall silhouette, the Aaden, emerges as a standout in the “Now and Again” collection, with a stretch bull denim fabrication, tailored fit and knee-length cut. The Aaden’s buttoned side seams allow for comfortable, secure wear, whether the straps are buckled or left unlatched.

Let’s welcome @publishbrand #Summer2016 collection, “Now and Again,” for this hot, sizzling and spectacular summer season!

Publish Brand Summer 2016

Check out Publish Brand news in your local area following links:
Publish Brand Taiwan  FaceBook  / Instagram / HOPES Taiwan
Publish Brand Philippines IG

we are all publisher featured

We Are All Publishers!! – Publish Brand -

The term “Jogger Pants” has been synonymous with contemporary lifestyle since 2013, and its ripple effect in the premium fashion world continues to influence key style trends based on innovative design, top quality and timeless appeal.

Publish Brand Jogger Pants

Whether you’re relaxing on weekends or gearing up for a night out in the city, Jogger Pants let you do it in ultimate comfort and style. Not to be mistaken as the sweatpants of last decade, today’s Jogger Pants of today combine refined utility with modern fashion details.

Publish Brand Jogger Pants


The epicenter of this fashion-forward movement was founded by California’s visionary contemporary clothier - Publish Brand. Its clever inspiration was to combine the functionality and fashion of Chino pants with a comfortable cuff as closure, and it resulted in the legendary creation which shook the fashion world as one of the best and fastest-selling bottoms of all time.

With the explosive growth of sneaker culture, social media and demand for an universal cuffed pant, the legacy continues in spring 2016, as the most popular pants – Legacy Jogger Pants,have been released the 2.0 version for all to embrace. 2.0 offers the same relaxed, yet tapered fit,but with a 2×1 tonal ribbed cuff for comfort. On top of the quality stretch twill, the latest collection is coated with DWR technology for stain and water resistance. Five fresh tone colorways provide great options to combine Legacy Jogger Pants 2.0 with other pieces to wear in style, whether at work or at play.

To celebrate sneaker heads and “legacy” joggers in action, the “We Are All Publishers” movement was started. Fans across the Pacific have joined the calling and share their taste, style and fun.

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Let’s take a look at some Publishers across the Pacific stylin’ in their Joggers!




What’s your Legacy style? Share them with us with the hashtag #weareallpublishers – you may win a brand-new pair of Legacy Joggers!

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Embrace Spring Fever with Publish Brand

“Spring is nature’s way of saying, Let’s party!” –Comedian Robin Williams

The month of March marks the beginning of spring, when nature paints over the dreary winter with fresh colors and new beginnings. Some people call it “spring fever,” and it’s the one condition that everyone wants, because spring brings new optimism and new opportunities to see … and be seen.

Southern California based Publish Brand presents the most forward-thinking springcollection to date: “Second Nature,”reflecting the ever-changingglobal climate… with a selection of soft tones, light materials and relaxed fits across a range of shirts, shorts, pants and revised outerwear silhouettes.

By Publish Brand: “Second Nature”

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Publish Brand continues to blur the line between conceptual and contemporary menswear with its “Second Nature”spring launch. This collection shows the evolution of design and the evolution of style that Publish Brand does so well.

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With an earthly minimalism theme, “Second Nature” taps into the current and future state of men’s fashion.  Some of the highlights of this vast collection include “The Nicandro,”which is the perfect lightweight nylon rip-stop hooded jacket designed with the concept of being adaptable to the reality of global warming.

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“Second Nature” brings forth a versatile selection of soft tones, light materials and relaxed fits across a wide range of shirts, shorts, pants and revised outerwear silhouettes. Check out the full collection with this exclusive video.

- Day dream no more, introduce Publish Brand Hers: Inaugural season “The Daydreamer”

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Publish Brand unveils its first-ever women’s collection for spring 2016, dubbed as Publish Brand HERS. Cleverly titled “The Daydreamer,” the forthcoming ensemble is strongly influenced by the late ’90s with a mix of today’s wants and needs.

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“The Daydreamer” approaches these elevated concepts from a forward-thinking perspective to create one of the most wearable collections to date. Key silhouettes include Lucia hood and the Bella jogger.

Cut perfectly to sit at the waistline, the two-toned Lucia hoodie is a unique take on the traditional pullover with exposed elbow cutouts for versatile styling.

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Offered in five colors, the Bella jogger is an understated classic that blends relaxation and refinery with a soft Jacquard woven exterior that is tailored in a comfy fit.

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This extensive range of smart casual pieces offers female-centric interpretations of the label’s popular joggers, button downs and hoodies. Enjoy their first head-to-toe spring collection through below slideshow video.

Playful with a hint of sport, the entire Publish Hers collection brings the brand’s signature minimal sleekness to a range of comfortable joggers, smart hoodies, perfectly cut knits and cropped denim.

More than just a range for the girls, Publish Brand approached Publish Hers as a movement that empowers women to be different “in a world where trends push the world to dress alike.”

Through Lula 101,this premium timeless collection is available in Hong Kong, The Philippines, Indonesia, Malaysia, Singapore, Thailand and Taiwan.

For international Mandarin content, please check out the following fan pages:
Facebook: Publish Brand Taiwan
Instagram: @publishbrandtw


Do you Publish? We do, and we did, at the biggest Publish brand event this year in Asia.

Held in Taipei on March 1, this remarkable gathering included influencers from 30 different companies, including fashion publications and media; contemporary apparel boutiques and lifestyle brands; premium malls; such as fashion bloggers, trendsetting advocates and public figures. Special VIPs, including GQ and FHM magazine editors, were part of the invitation-only experience to witness the latest looks that Publish is bringing to the world.

Asia loves Publish brand, and event attendees enjoy a special guest appearance by Alex James, Publish’s Creative Brand Director who, along with Publish founder Michael Huynh, started the Jogger Pants fashion craze. Publish represents, and Publish loves Asia.


Today for Tomorrow

Publish, the renowned California-based street-meets-contemporary style brand, has redefined daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. With the booming growth of sneaker culture, the organic creation and clever introduction of Jogger Pants has helped them become one of the best-selling contemporary pants in the new millennium.

But Publish is much more than Joggers, and its forward-thinking designs and superior craftsmanship have been embraced by fans worldwide. Using some of the finest sourced fabrics in the world, Publish sets the fashion standard for top seasonal collections.



– Spring collection “Second Nature” –

With an earthly minimalist theme that ties past trends with new, the forward-thinking collection taps into natural of color palettes, focusing on the strength of Publish Brand’s elevated core pieces with Southern California label’s design evolution. With “Second Nature,” be the first to travel into the future of fashion.


– Jogger Pants “Legacy 2.0” –

As the creator of jogger pants, Publish continues to evolve the versatile piece in this latest collection, dubbed “Legacy 2.0.” Using the Legacy jogger as its base, the new collection keeps the original’s relaxed, tapered fit and 2-by-1 tonal ribbed cuff, while adding an invisible DWR stain- and water-resistant coating to the twill fabric.


Embrace “Today for Tomorrow” with Publish, and live each day to the fullest, and join the movement of Worldwide Publishers.


Publish Taiwan Event

Since the dawn of the millennium, LULA 101 has been providing the coolest apparel and accessories brands to Asian markets. Our team works equally well with brands, wholesalers and retailers in the streetwear and action sports industries, which is why we’ve built a strong reputation for offering Service, Styles & Smiles. LULA 101 has provided the singular trendsetting experience of Publish Brand since 2011 in seven countries: Hong Kong, Philippines, Indonesia, Malaysia, Singapore, Thailand and Taiwan.

Publish on.

Sneaker Carnival

LULA World-Experience American Original Inspirations in Asia!

From sunny Southern California to the beautiful city of Manila, two celebrated American original brands, Rastaclat and Publish Brand, had made their grand appearance in the highly anticipated footwear and lifestyle event of the year – Sneaker Carnival 2015. Welcome to the Philippines!

To host this mega party, the spacious venue resided next to The Mall of Asia, the largest shopping & entertaining compound in Asia Pacific. This one-day festival attracted more than 5000 participants, and gathered Manila’s finest local food trucks, drinks, carnival games with best entertainers! Popular brands from all over were eager to showcased the trendiest and coolest merchandise to fans! Two USA-found fashion and apparel icons: #clatforlife and #todayfortomorrow had served the genuine American original inspirations to the party.

To make the event memorable, Mr. Rastaclat himself, Daniel K. was the special VIP at this annual celebration! From the radio show promotion, to event main stage, to onsite autograph signing, the fans were thrilled to see him out and about! The special edition of Rastaclat shoelace bracelets was also made for the carnival, the positive vibration had certainly well received by fans!


Live from Sneaker Carnival 2015, its Rastaclat to spread “Positive Vibration“!


The lifestyle apparel icon – Jogger pants presented by the Publish brand was also another highlight in Manila! From fashion runway at the carnival main stage, to limited carnival commemorative Jogger, to fashionable boutique shop at the popular district, fans had the opportunity to experience latest American trend live in Southeast Asia.


IMG_2079Since the dawn of this millennium, LULA101 has been providing the coolest apparel and trendiest accessories to the ever expending  Asia Pacific market places.

The distinctive niche to encompass the celebrated American originals and designer brands is made possible with the strategic support of her sister company – REGAIN INTERNATIONAL, it completes the streamline service and distribution solutions across Asia.

Started in 2010, REGAIN INTERNATIONAL, has established regional branches in 4 countries: #Taiwan, #Philippines, #Hong Kong and #Indonesia and provides full services to more than 10 international markets with over 101 retail partners.

Major events such as Sneaker Carnival 2015 in Manila, is the best representation of the expertise in regional trends and merchandise placement by  LULA101 x REGAIN INTERNATIONAL. By providing comprehensive distribution and marketing solutions, the winning infrastructure had helped over 31 business partners to expand their global market share, control logistics investment and maximize business profitability.

Regain International

From Southern California to Asia Pacific, we are locally based while providing global service. For more information on partnership opportunities in your region, please visit REGAIN INTERNATIONAL.

The Publish Brand for HER – Sprinter Collection

Stir your imagination turn it into inspiration, and there is nothing stopping you from achieving anything! On #ladiesday in #pinktober, LULA101 proud to present the latest fashion spotlight: “Sprinter Collection” by the trendsetting lifestyle brand – The Publish Brand.

Known for its brilliant creation of the trend-leading joggerpants, The Publish Bran aims to deliver timeless fashion that is practical yet polished. The Publish Bran goes beyond the limits of art and fashion. Casual with an heir of sophistication, the “Sprinter Collection” by The Publish Bran is the best fit for mondern women. CfVFfXB5fd3_blZCNEJ4NjOigzvZhfAh-DWiof_Ys8Y,kba7xEAAy604-f-1Ml4HQ0wzzZ6jFk3cFWz1-bBxlTc,k5L-ZQ3EVLU3WCL_hmzMTbJMy91NvqoIZazoZXjFaUM,7Y1yxGHJ7bUCmj2THSvcdlASUJPL86QyX-lR5GdNCzM ERgm0oN98OqPFXP-IzBAFTFVlVpCePWIdyWFx7HY_Yg,O85ZtsArqDG3Q7CR88NxrJC0vqSqd8ZbXslKkePZJhI,6-vmiCtcFxN1HoiATHuq7miD91xwJAv_HnSixlGZVyo,Mgjb_T9O107c9aLmg_TzUnLVVlYbS3P86LvdbIYux7A zkCacfC95JJo7-F_A6DEXGNFMsVn9GTARwhbnSU2QgA,p1cdD1CGPYtyLlW9Ww2OXHbhto4VjU6XRawE5I-WZZQ,Xbix0giYdLhPSPdxf_ruE-qJjZRYBviJ4sjp8dshwKk,aiiM4He-gwcwt2GUb12p1Nu1yhd1tHlgeg2ICRsBLEI The Sprinter Collection is the latest release by The Publish Brand for Her. There wont be a piece you would want to miss as an addition to the Fall’15 wardrobe! Get creative and go beyond the realms of regular street style wear!AsqTePfU5QJpgcTfZFXialYPOklsOaq1RgljZf7aSqY,Ue50UQPq6AJk-SSztRsijPYoSIVM9akKziOXuUk80eQ,a65XBiRoncIHILGsUOn3xWQ-i3GElRCeEd8C9NsUX6w,5qNoj7SIZBHp2UCWiMQGFxbnyfO79jSHdBUYaZDC0XI qWsSgkxdFM8Qcmyhw4GwPQ3fXil7X4aSM6lsF5jIMEw,D8bGD9nLlvrDEU5pauhanQeQslS5K7DYd0xvjo8ZE7M,tROjdkg8HMz3uybk3jsEPSwNmDcAbuQGEy_uqjlQtnM,r1HHLqjkhF0awik9UXCO2nJh_xjfkCwlaQ-2IsND9-I RZxDZHWyDwJDBAcODcXY7JV6plIVqDwDeoafDkJZiek,WZFZjhO9IvxAkCqJlhsUMd7UHAhwfzV8GoMFksEeN6I,35u0Y2wi47O2oromWZozwxf_43WMIf5bDe2zvqEprUg,-k1i-aLcY9CvlWYPr8HgP23CI0HyBopV-gT9NTdkK20

Its better to get a jump start now rather than later. Get that new outfit and live #todayfortomorrow! Follow LULA101 for more inspirations for tomorrow.

“The Slash” Limited Collection by PUBLISH

The Godfather of the iconic “Jogger Pants “ has once again revolutionize modern trends in lifestyle apparel. The PUBLISH is proud to introduce the amazing and innovative creation, ” The Slash” aims to combat the necessity for our ever changing world.

The Slash features relaxed elastic waist pant that is looser through the thigh, tapers down to a slightly slimmer leg and finishes ease at the ankle.
LULA101 is amazed by the high quality stretch twill of these The Slash pants. These limited collection pants showcase the genuine PUBLISH signature in comfort, mobility, and style.


“The Slash” comes in three colors collections: Black, Olive and khaki.





Check out PUBLISH  and do not miss out your favorite “Slash” pants!

Remember! It is a limited edition and it is always go quickly! You Don’t Want To Miss Out!

#todayfortomorrow       #thepublishbrand       #slash       #JoggerPants           #Asia

Soleful Footwear by Publish x Clae

The classic footwear brand, Clae, mixed together with Publish Brand to create “The Natural State” shoe (We love the creativeness behind the name). Publish took Clae’s Gregory SP silhouette and added their touch creating clean designs, while celebrating natural raw materials. The shoe is embellished with nylon woven laces, co- branded insoles, two- tone textures, and most importantly, natural Italian vegetable tanned- leather. Don’t believe us? Take a look below!


The beige colorway was inspired by the desert landscape of California’s Joshua Tree National Park.


Well don’t just let these stylish shoes sit there by themselves; get a pair of feet in there to keep them company!


Publish x Clae features supportive, thick rubber soles and perforated tongues.


Only 500 pairs of Publish x Clae were created for this special collaboration, so you shoe fanatics better hurry up and get yours before it’s too late!