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The Streetwear 2019 Impact Report

Through a close collaboration between HYPEBEAST and Strategy&, PwC’s consulting firm, intriguing, and positive news about the streetwear industry has been shared, which you don’t want to miss. This eye-opening information is divided in four main parts:

The report is split into four main articles:

  • 1.  Defining Streetwear details on streetwear’s origin, key cultural components and consideration of the evolution of streetwear.
  • 2. Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.
  • 3. How Streetwear Communicates traces streetwear’s relationship with social media and the communication loop between consumer and brand.
  • 4. How Streetwear Sells dissects streetwear’s tight-knit direct-to-consumer relationship, painting a picture of its innovative “drops” model and the burgeoning secondhand market.

The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

Below we can observe the ages, gender and nationalities from the participants. A strong male influence, particularly from Asia, even more specifically from South Korea.

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Strategy& is a global team of practical strategists committed to help companies seize essential advantage. 

HYPEBEAST is the leading online platform for men’s contemporary fashion and streetwear. Covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

1. DEFINING STREETWEAR

Simply put, streetwear is fashionable casual clothes: T-shirts, hoodies and sneakers. But this surface definition of streetwear underplays a model that has single-handedly subverted the traditional fashion system by redefining its main component: exclusivity.

Streetwear emerged as an antidote to wider fashion trends, stemming from countercultures like skate, surf and hip-hop. It also opened the floodgates to a demographic that was previously “not showing” an interest in fashion: men.

The ultimate driving force behind streetwear is its spirit. Core streetwear consumers do not have limitless income to spend. What they do have is the ability to create exclusivity tied to something much more potent than money — authenticity.

Our consumer survey findings revealed that most (70%) consumer respondents like streetwear because it’s cool, while more than half (57%) consider comfortable clothes to be a key factor. Additionally, close to half (46%) place importance on exclusivity, while around a quarter value status symbol (27%) and community (24%).

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2. MEASURING STREETWEAR

The current state of streetwear can be defined in four key ways:

  • Original streetwear brands are characterized by an accessible price point, comfortable clothing and authenticity. At their core, these brands are driven by a very direct motivation to put a word on a T-shirt. These brands include names such as Supreme, BAPE and Stüssy, as well as newer players such as Palace. Products from these brands often resell at a high price point due to scarcity and high demand.
  • Sportswear brands include leading athletic labels whose offering of athletic wear and sneakers are integral to the streetwear style. Sneakers created by brands such as adidas and Nike are cornerstones of the streetwear uniform.
  • Adopted streetwear brands have incorporated streetwear trends and styles into their product offering, but their brand origin is not authentically tied to the streetwear movement. This can include luxury and mass-market brands alike.
  • Luxury streetwear brands reflect the most recent emergence of brands that blur the lines between original streetwear and luxury fashion. These brands are also driven by authenticity but operate at a higher price point and diverge from the standard streetwear uniform. This includes brands such as Off-White™, AMBUSH and Vetements.

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A high percentage – 56%, according to our survey – reported spending an average of $100-$300 on a single item of streetwear. Another 16% reported an average spend of $300-$500. Only 8% of consumers said they would buy items priced at $500 or more, meaning high-priced luxury items are out of reach for many of the streetwear consumers who participated in the survey.

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Almost half (49%) of industry respondents said their customer’s average monthly spend was $100 to $500, which was in line with what consumers reported. These results point to the the ideal margin for targeting the streetwear audience. Many Supreme goods sit inside this sweet spot.

3. HOW STREETWEAR COMMUNICATES

And so when it comes to where streetwear followers get their style inspiration from, they want it straight from the source: musicians. A majority (65%) of consumer respondents said they regard musicians as the most credible figures in streetwear, ahead of just over half (52%) who elected industry insiders and only 32% who selected social media influencers.

When asked which factors are most important for brands, the majority (63%) of consumers indicated brand legacy, which was second only to product quality and design (81%). Another half (48%) of respondents indicated a brand’s creative director was a top factor while only 31% of respondents said social media.

4. HOW STREETWEAR SELLS MORE

When asked through which channels they’re most likely to buy streetwear products, more than half (53%) of consumer respondents indicated a physical brand store, followed by close to half (42%) who indicated a brand’s e-commerce site. About a third of respondents indicated resell sites (28%) and physical multi-brand retailers (32%) while a quarter (26%) reported multi-brand e-commerce and only 13% said social media.

 

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The drops model has resulted in a booming secondhand market. Buyers who miss out on drops will turn to other methods of shopping, while those who successfully purchased items will often look to make a quick buck. The resale market is thus a barometer for a brand’s success.

Hope you enjoyed the read, and keep coming back here to see the latest posts about cool streetwear news.

From us to you … the Service, Styles and Smiles Crew at Lula 101

 

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Russell, the inventor of the sweatshirt

RUSSELL’S ATHLETIC: THE PIONEER, INVENTOR AND CREATOR OF THE SWEATSHIRT

117 years, that’s the amount of time Russell has been crafting garments.

Sports is who they are.  Their sportswear brings the soul of the field to today’s fields of play. Where competition, recreation and culture collide, you will find Russell.

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The company was founded in 1902, Alexander city, Alabama by Benjamin Russell. At first it only produced underwear for women and children. They could make up to 150 garments a day back then. Later on Russell started producing more items also for men.

It was the son of the founder, Benny, who came to his dad in 1926 with the idea to produce an all-cotton practice football jersey that we now call sweatshirt. Replacing the itchy wool uniforms worn at that time. 

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During World War II, Russell’s Athletic primarily supplied the U.S. military, providing troops with shirts, underwear, T-shirts and special outer garments made for the Army and Navy.

THE EAGLE HAS LANDED

By the 1960s, Russell Manufacturing Company’s athletic division had become the largest manufacturer of sports apparel and uniforms in the United States. In 1962, it began to use the American Eagle to represent its iconic brand image.

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Inspired by the classics, Russell launched its Heritage Collection to bring back the good old days of tees and sweatshirts with classic prints.

Each garment’s foundation reflects a piece from original collections upon which Russell Athletic was founded. The Heritage collection is made of the same rich colors, heavy stitching and premium cotton that you can find in a classic thrift-store find. Carefully choosing this line to include urban-functional styles allow you to make a statement walking the streets, pursue your creative hustle or break a sweat in the gym. Layer up or dress down in Russell’s retro graphic tees, hoodies, shorts and joggers. Each piece of vintage sportswear included in this line has a story to tell.

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Vintage Inspired with a contemporary twist

Long Live Russell Athletic!  

From us, to you … the Lula 101 Service, Styles & Smiles crew

 

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Find your team on Rastaclat for NBA for 2019 NBA Playoffs

What’s trending right now? Must be the 2019 NBA Playoffs, since the playoffs started up on April  8th and it’s getting more and more popular as day by day. We’re huge fans of basketball, and we’re more than excited about the playoffs. You too?!

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So, let’s celebrate the playoffs with Rastaclat. In order to show its passion for basketball, Rastaclat has already published the NBA collection. And by wearing these bracelets, you can feel closer to the teams you are supporting. Imagine, you are sitting court side, cheering for your team, waving hands while wearing your Rastaclat NBA team bracelet. How cool is that?

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Also, if your passion for b-ball focuses on certain players, Rastaclat has star-player bracelets, too. So, if you want to support your team as well as support your favorite athlete, you can kill two birds with one stone.


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But what if you’re not as  jazzed about  basketball as we are. No worries, because Rastalcat has its fans covered in many ways and styles. For example, how about the recently introduced BRITISH VIRGIN ISLANDS RESTORATION bracelet (BVI). This bracelet is inspired and designed based on  the beauty of British Virgin Islands. It’s simple, bright and awesome, just like the islands.

Just two years ago the BVI hit hard by hurricane Irma and Maria, and they were badly hurt. By hurricanes don’t stop BVI residents, instead, they want to build a better BVI with their own hands. Rastaclat decided to help out these people, so they made this limited collection with recyclable materials, and all proceeds will be donated to support them.

Show your support in style, with Rastaclat.

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“We will build our country back, with pride, honor, and smile.”

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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Feeling Hot, Hot, Hot

Summer is coming, and festival season is upon us!  

In hot weather, sometimes less is more,  especially with styles to help you cope with rising temps.

The key runway fashion brands have delivered their verdict about what to wear to stay cool, and here are the  top-5 trends you can’t miss to get your summer looks ready:

1. Cross-body bags

CHAMPFANNYAlso known as the fanny pack, belly bag or belt pack, this is the functional fad from the ’80s that is usually secured via a strap around the waist. Though the thought of this accessory may conjure an image of a tourist in a tropical shirt, pleated khaki pants holding a selfie stick, in fact, this trendy sack has gotten a facelift and last year made up 25% of the accessory industry sales growth. Holographic plastic, animal prints or just plain colors, the cross-body bags have become a key dress item to match our whole outfit as also a more practical bag for every day.

2. Short shorts and bike shorts

SHORTSHORTSThe bike short can just as easily be made to look elegant and polished as casual and cool. Look to the countless influencers and celebrities who are owning the look for proof. And as the weather heats up, men’s shorts are getting shorter this year. Laid back or formal it, works both ways. For a more formal look, pair it with a short-sleeved shirt tucked in and add a belt.  Choose smart shoes with this look. For a laid-back comfortable look, add a sweatshirt to your look. Choose a neutral colored pair of shorts and add sneakers.

3. Bucket Hats

BUCKETHATDior is at the forefront of this street fashion trend; in the last runway they sent every single model down the runway wearing a bucket hat while redefining the casual ’90s accessory into chic high-end headwear. A bucket hat is the kind of polarizing accessory that falls under the same category of belt bags and tiny cat-eye sunglasses. They look cool, it’s hard to deny that. But opinions are often split when it comes to whether or not one can actually pull the look off. An accessory like the bucket hat has the ability to instantly transform a look. Add in a bucket hat to give your look a street-approved update.

4. Fluorescent colors 

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Or, perhaps for the sake of a catchier name, look-at-me green? Just throwing that title out there, because, IDK, when you enter a room with this highlighter literally NO ONE will miss you walking by. The vivid hue is just as loud as a bold print without seeming too busy, and it really takes the phrase “glow up” seriously. While it might seem hard to pull off, it’s actually not as intimidating as you’d think. Start slow, and introduce the color with accessories or by wearing one lime-y piece per outfit.

5. Tie-Dye

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Tie-dye was once the stuff of elementary school arts and crafts. Then, it became a cure for middle school boredom.  Now in 2019, tie-dye has officially been elevated to high-fashion status, now pervading the biggest street fashion retailers. The result is a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary. 

From us, to you … the Lula 101 Service, Styles & Smiles crew 

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Rastaclat NBA bracelet collection

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B-ball, Shooting Hoops … or simply basketball. It’s global and is a popular sport for all ages and it has a long history in the United States … all the way back to the NBA being born in the 1800s. Damn, that’s old!

But everyone loves basketball, and so do we!

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One of Lula 101’s most popular brands is Rastaclat, and they show their b-ball love by celebrating the positive impact NBA athletics have had both on and off the court. Now, with their limited-edition 2019 all-star weekend bracelet and other bracelet collections of NBA teams, Rastaclat has made a slam dunk.

So let’s take a closer look at this exciting limited-edition first and feel the positive vibes together!

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In the past, Rastaclat produced many bracelets for fans of NBA teams, including Los Angeles Lakers, Golden State Warriors, Chicago Bulls, Miami Heat, Charlotte Hornets  and Cleveland Cavaliers..etc.

And now they have launched their newest 2019 All Stars NBA bracelet in February. And it rocked our fans again. This black-braided bracelet features North Carolina’s host city, the Charlotte Hornets, in purple-and-teal colorways, and featuring enamel hardware with the official 2019 All Star game emblem. It is packaged in a limited-edition blue box with a NBA logo and host city name emblazoned upon it.

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As with other Rastaclat offerings, other NBA teams feature their team logo and t exclusive team header card. One size fits most wrists. Rastaclat bracelets are supreme quality and completely unique in style. Their adjustable slim designs are easy to wear and easy to rock, while always living up to Rastaclat’s goal to spread love and positive energy. Whether you want to give your NBA bracelet to someone worthy, or show your own style sense,  here is your chance to share your favorite team in style.

Support your favorite team and stay stylish at same time!! Win-win, slam dunk, etc. ✌✌

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From us, to you … the Lula 101 Service, Styles & Smiles crew

 

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Happy Chinese New Year from Lula 101

Chinese New Year is here, so celebrate together with Lula! This is the most festive and popular holiday in Asia Pacific regions. The festival is usually referred to as the “Spring Festival” in modern China, and is one of several Lunar New Years celebrations in Asia.

In Chinese Lunar calendar, there are different animals for different years. 2019 is going to be the year of the pig, starting from February 5, 2019 (Chinese New Year) and lasting to January of 2020. The pig is the twelfth in the 12-year cycle of Chinese zodiac sign. The Years of the Pig include 1923, 1935, 1947, 1959, 1971, 1983, 1995, 2007 and 2019.

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Chinese New Year represents the end of the past year and also the beginning of the New Year. We are excited to get rid of our worries and troubles in the past and start to move forward and work hard. As the leading apparel distributor in Asia Pacific, with many cool American streetwear brands such as Odd Future, Rastaclat, Reshoevn8r, The Hundreds and Thrasher, Lula101 provides our excellent SERVICE, STYLES and plus SMILES to all our customers in Asia Pacific markets, including Taiwan, Philippines, Thailand, China, Hong Kong, Indonesia, and Malaysia. We are proud that we not only offer the coolest streetwear and accessories from the U.S., but also lifestyle and positive spirits worldwide.

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In this special holiday season, we wish you a Happy Chinese New Year. This year will be a best year of fortune and luck! May the new Golden Pig year bring you wisdom, happiness, health and prosperity.

Please stay connected and contact us for inquiries at sales@lulaapparel.com

We are looking forward to hearing from you!!

 

From us, to you … the Lula 101 Service, Styles & Smiles crew

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Welcome to the Odd Future world

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What’s Your “Odd Future”?

Odd Future is an American alternative hip-hop group formed in Los Angeles in 2007. The group name, “Odd Future” is the shortened version of “Odd Future Wolf Gang Kill Them All” or “OFWGKTA”. Tyler, the creator who is a founder of Odd Future, also produces an apparel brand in addition to working as a musician and being a celebrity at large. Tyler’s designs first got huge support from the West Coast of SoCal and then became popular everywhere.

image tylerTyler, the creator is a man of many talents, just like Odd Future is a brand of many influences. He’s sometimes a rapper, sometimes a record producer, sometimes a music video director, and still other times a fashion designer.

What makes Odd Future especially cool are its unique designs. OF often uses distinctive and flashy colors and poppin’ graphics, especially that sick pink donut. Odd Future clothes are always immediately recognized by the letters “OF”, the pink donuts and the great colorways.

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A lot of donuts on this hoodie! Looks awesome, getting hungry … !

Odd Future is perfect when you want to show your own sense of fashion individuality. Once you dress it on up with this coolest of the cool brands, your style level will rocket.

Here are some of Odd Future’s latest and greatest designs. Colorful and functional, just looking at them puts a smile on your face!

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Want to enter the wonderful world of Odd Future? We’re there waiting for you!

From us, to you … the Lula 101 Service, Styles & Smiles crew

 

 

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V/SUAL Talk

V/SUAL, created by Stephen Vanasco (formerly known as Van Styles), is a popular streetwear brand with roots in skateboarding. Its core message “Find what you love doing in life and do it as much as possible.”

Let’s have a look at V/SUAL’s Holiday 2018 collection to give you an idea of the brand’s unique and stylish offerings.

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Vanasco made his name while shooting street and landscape style photos. He specializes in capturing moments and emotions in a “visual form.” What makes him special is that his photo shoots are heavily influenced by the ’90s skate scene. This brings a very unique and cool street style to V/SUAL.

Isn’t it amazing to see pictures on skateboards, tees and hoodies that are born from Vanasco’s photography? ✌

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V/SUAL is always creative and bold when it comes to picture and color designs. Given Vanasco’s roots in skateboarding, you can always see cool new decks coming out with different designs and famous street skateboarders from the skate industry, including  Joey Brezinski, Matt Miller, Shmatty Chaffin, and Jeremy Murray collaborating with V/SUAL.

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As a photographer and an artist, he will keep doing what he loves in life, and will do it as much as possible to spread his love and passion in photography through V/SUAL … from the U.S. to the world.

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From us, to you … the Lula 101 Service, Styles & Smiles crew

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Exploring the ODD FUTURE

 

Have you ever seen the word OFWGKTA and wondered what the heck it meant? This mysterious acronym stands for ‘Odd Future Wolf Gang Kill Them All’, usually shortened to Odd Future.

If we say ‘Odd Future’, then many fans recall hip-hop group, but others recall it as the clothing brand with pink donut. That’s because Odd Future is not only limited to performance group or a streetwear brand. Yup, Odd Future is an American hip-hop collective, which began in Los Angeles in 2007. The ever-famous hip-hop rapper, Tyler the Creator is a co-founder of this dope collective, and other original members are famous too. Frank Ocean, Syd the Kid (my favorite personally), and many other artists have taken an active parts in various fields of the entertainment industry.

Image result for tyler the creator odd future                                                           The One. The Only. Tyler the Creator!

As you might expect, the characteristics of OFWGKTA are very clear. Super hip and incredibly unique. And their donut logo showcases the collective very well. Witty, fun and creative.

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This is THAT famous logo. See that pink donut! Hungry for more?!

This donut represents Odd Future, and used creatively in so many Odd Future collections. Also in collaborations. This donut is changed ingeniously with the concept of their new lines or logos of other brands that are collaborated with them.

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Like this! Can you see that donut combined with the logo of Santa Cruz?

From basic items like tees and hoodies to accessories, their merch screams  a strong hip-hop spirit. With poppin’ colorways and eye-catching graphics, OFWGKTA’s value is its uniqueness and individuality. So show your spirit and your own uniqueness by grabbing some donuts from Odd Future!

From us to you … the Lula 101 Service, Styles and Smile crew!

 

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Lit lavender sneakers from RipNDip

 

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 Hello, nice to meet you, and check out the new sneakers straight from RipNDip! These Lavender Lord Nermal high-top shoes are so fresh and cool, and they are also  one of the most trending colors of the year. And, of course, you can’t miss the brand’s famous feline imprinted on the inside heels. Just one glance, and you know it’s RipNDip

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These kicks are high-top with the high visibility that all sneakerheads seek. That’s right, these Lavender sneaks cool your look from the bottom on up. Don’t believe us? … well just try a pair on and you’ll have instant fans. Guaranteed.

For even more excitement, check out this sick Lavender Lord Nermal high-top shoes video clip from RipNDip. Too fun.

From us, to you … the Lula 101 Service, Styles & Smiles crew