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RASTACLAT’S STARTING POINT

A year of many trials and tribulation, 2020 changed the landscape of the retail industry in ways we never could have imagined. Impacted by the COVID-19 pandemic, many businesses were affected, and sales halted for a considerable amount of time. Rastaclat, a popular apparel and accessory brand based in Long Beach, California was no stranger to the economic downturn.

Tough decisions were made during a time of self-reflection, so that a healthy business and culture remained. With a percentage of workforce being laid off it seemed as if life was put on hold as a result.

In result, Rastaclat had to analyze and adjust the allocation of resources it was taking to maintain their spot in retail industry. But in times of economic instability lie potential opportunity as well. By focusing more resources onto marketing and eCommerce, while acclimating the business to a new work from home lifestyle.

Although difficult decisions were made, today Rastaclat chooses to forge on ahead with a new focus and a bright future in grasp. By being challenged as a company, a brand, and a team. Rastaclat continues to be recognized as thought leaders of social responsibility in the retail industry.

 

From us to you … the Lula 101 Service, Styles & Smiles crew!

 

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THRASHER TMALL FLAGSHIP STORE

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Legendary skateboard brand, THRASHER, announced its official grand opening on Tmall, the Chinese eCommerce giant, on August 12. Tmall is China’s leading online mall for quality, brand-name goods and a business within Alibaba Group.

https://thrasher.tmall.com/

The launch brings the iconic San Francisco skate brand to more Chinese fans, from skaters, musicians and artists, to streetwear enthusiasts and young people who live by their own rules. Thrasher Tmall’s official flagship store is selling classic core skate apparel designs along with new and limited styles for each season, including T-shirts, hoodies, jackets, caps and accessories.

Thrasher Magazine is a monthly skateboarding publication founded in January 1981, in San Francisco, by Fausto Vitello and Eric Swenson. Every month, Thrasher Magazine features stories, interviews and photographs, showcasing the clothing, culture and character of of the skateboarding community’s stars and personalities . Over the years, this classic magazine has evolved to create products with graphics like the Skate Goat, Skate & Destroy and, of course, the iconic Flame Logo that everyone knows and loves.

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Throughout the decades, and in recent years, Thrasher has been worn by top skaters, streetwear kings and queens, band leaders and artists, all who choose their own paths and live each day like it’s their last. After nearly 40 years as a global skate brand, Thrasher still maintains a pure skateboarding soul, and even all of it’s new cool styles. Today, Thrasher has become the symbol of global skateboarding culture by spreading the vibes of skate and street culture worldwide.

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Thrasher’s partnership with Tmall represents a new era for for the brand with its official online presence in China. Check it out, and be part of the Thrasher community.

https://thrasher.tmall.com/

 

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BEN DAVIS – THE BAY AREA’S INTRO TO WORKWEAR

San Francisco-based working clothes brand, Ben Davis, defines the working clothes trend in streetwear. Ben Davis promotes this trend along with other work clothes brands like Dickies and Carhartt. Look anywhere in urban environments, and you’ll see young people in working clothes combined with other streetwear essentials to rock the coolest fits. By using heavy-duty fabrics to highlight the strength of the clothes, along with other fabrics and different accessories, the overall clothing is more layered. It creates the perfect aesthetic of modern streetwear.

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You might wonder: why are working clothes is so popular these days? Ben Davis has an answer for you, as well as the looks for you. The material of workwear is very durable, so whether you skate, do BMX, extreme sports or are simply a street-culture enthusiast, Ben Davis should be your first choice to conquer fashion and function.

To really conquer your head-to-toe street style, you can get several styles of Cargo Pants.


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Another reason work clothes are so popular on the street is that they match a variety of styles and work with any body size and shape. Ben Davis is really easy to wear with your own style. So whether you are an urban artist, musician, adventurer, skater or streetwear lover; Ben Davis works with all fits.

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You’re only young for a while, but checking out trends and finding your unique style never grows old. With Ben Davis, you can swaggy guy this summer and for years to come.

From us to you … the Lula 101 Service, Styles & Smiles crew!

 

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Your 2020 Summer Style Strategies

 

Beach, BBQ, camping … summer 2020 is here, but is your wardrobe ready for your sizzling adventures? Let’s help you get summer fits together by introducing you to some amazing collections.

T-Shirts

T- shirts coordinate perfectly with denim, shorts, swimwear or whatever you like. Find you’re the best option and chill out as the temps rise.

 Reflections Tee (Black) V/SUAL

Simple designs paired with bold colors for printed T-shirts will add an accent in your fits. On the front chest, the simple V/sual logo embroidery coupled with a bold-color blocked print on the back. They also have white and heather grey options, so get one … or get all!

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Heights T-Shirts / THE HUNDREDS

On the back neck, the iconic wildfire embroidery heats your summer up.So, make tons of summer memories with while wearing this Tee with its vivid color-blocked T-shirts. But if you’re more into a monochromatic mood, you can never go wrong with the black option.

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Seasonal Short Sleeve Shirts (Purple) / Pas De Mer

Made with 100% cotton, these lightweight shirts invoke juicy breezy summers in Italy.Taste your summer style with seasonal fruits on the all-over printed bowling shirts.Dressed up with classic chino pants or dressed down with casual shorts. That’s Italian,baby!

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Shorts

Shorts are a must-have for every guy who wants to escape from reality and enjoy outside activities on the sweltering summer days … and nights! 

 Runyon Hybrid Shorts / THE HUNDREDS

These aren’t just shorts, because they’re made with 100% super light nylon. Add in the functional contrast nylon pockets along with mesh nylon and a back-right patch pocket with zipper pocket bag. In addition, their use of water-resistant, coated material allows you to jump into the pool – or a party – without a change of clothes. 


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Camp Hybrid Shorts/ THE HUNDREDS

Spend your ideal vacation with the comfy shorts like you’ve never seen before. Stylish, great-looking, super-duper comfortable and multifunctional Camp Hybrid Shorts are 100% yjr must-have bomb!

You only live once this summer, and with so many stylish and comfortable options to pick from, it’s time to style up and step into your dazzling summer vacation!

From us to you … the Lula 101 Service, Styles & Smiles crew!

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Bruce Lee x Rastaclat: Seeking the Positive.

California-based bracelet brand, Rastaclat, is a symbol of righteousness, doing good for yourself and others. They always promote that positive action can change lives, inspire confidence and unite us as human beings.
For their newest series, they have dropped the Bruce Lee collection with a trio of bracelets inspired by the mental and physical balance of the game-changing instructor, actor and philosopher who changed the world of the martial arts. To celebrate Bruce Lee’s inspirational quotes and philosophy, the Bruce Lee family has teamed up with
Rastaclat team.

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The first style is a gradation-bladed “One Family,” inspired by his quote “Under the sky, under the heavens, there is but one family.” Bruce Lee believed we are all one family, all of us as humans, no matter our backgrounds, ethnicity, gender or orientation.
This message of inclusivity inspires us even more today. Keep his thoughts in mind, and fill your life with love and peace.

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Here is another style, “Infinite Optimism,” which express his inspirational philosophy with this iconic black-and-yellow braided bracelet.

11620022_InfiniteOptimism_Box_Open_Ecom_2000xThe “Nunchuck” designed hardware and Bruce Lee silhouette make this bracelet
perfect. In today’s world, Bruce’s words encourage us and give us hope. Ever the
optimist, Bruce Lee overcame substantial challenges and hurdles in his life.

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Wear “Infinite Optimism,” feel energy and overcome our challenges to find a way to get better each day and every day.
Here is one more famous quote. “Be Water My Friend.”

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Once you wear this “Be Water” single-lace bracelet, you’ll remember the renowned quote,
“Water can flow or it can crash. Be water my friend.” Bruce believed that people must be like water adaptable, flowing, always changing and growing, and never becoming fixed in one style or one way.

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Each bracelet comes with a header card or an exclusive collector’s box that can be used
for display.
Get your style and enhance your life.

From us to you … the Lula 101 Service, Styles & Smiles crew!
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Pas De Mer – from Italy to You. The Aesthetic Style         of Irony Graphics                  and Colorful Prints

Pas De Mer, an independent clothing brand founded in 2011, offers a unique brand style that allows them to create timeless goods in the streetwear market. Pas De Mer means “no sea” in French; however, this Italian streetwear brand is situated on the island of Sardinia and surrounded by the sea. Like their brand focus, many of their graphics-laden pieces transport a sense of humor and attitude.
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For the SS20 season, Pas De Mer has created a collection named “Welcome Visitors.” The themes of traveling and becoming tourists around the world are portrayed very ironically. The models are in fact shot on Google Maps-style backgrounds, in front of the Great Pyramid of Giza, in front of the Great Wall of China, on the Golden Gate Bridge in San Francisco and so on. The meaning is also ironic that people traveling to a place usually like to take photos with iconic locations.
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The irony that characterizes the visuals is also one of the strengths of the aesthetic of the brand, which has always made colorful, funny and eye-catching graphics one of its benchmarks. The collection features basic items like T-shirts, hoodies, polo shirts, shirts, shorts and more. By using eye-catching quotes, statements and graphics,
Pas De Mer enrich brand image successfully.

Over the years, Pas De Mer has collaborated with different music and movie collectives in Europe, and due to its creative and cynicism aesthetic, it is progressively rocking the European streetwear landscape.

From us to you … the Lula 101 Service, Styles & Smiles crew!

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THE GOLD GODS

Feast Your Eyes on This!

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The Gold Gods, known for its unique designer jewelry and accessories has released
its new outstanding eyewear collection for the summer season. Here in California,
it is sunglasses season year ’round.

For all you summer explorers, don’t miss out on The Gold Gods eyewear collection,
no matter where your adventures take you!

Here is one of their exclusive sunglasses: THE HELIOS ROUND SUNGLASSES.
With reflective lenses and featuring 18K Yellow gold-plated frames, The Helios will
perfectly coordinate with your gold accessories and accent your summer styles.

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Another popular pair of sunglasses is THE APOLLO SUNGLASSES.
Available in multiple colored gradient lenses. Pick your color and capture dazzling
summer moments with it.

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THE ESCOBAR SUNGLASSES, the newest eyewear from The Gold Gods, lets you shine.
It’s available in five unique lenses colors, including black gradient, brown gradient, blue
gradient, pink gradient and yellow gradient.

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All the eyewear comes with a custom logo black leatherette hard shell case.
In addition, they offer a lifetime warranty to ensure your satisfaction.

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From us to you … the Lula 101 Service, Styles & Smiles crew!
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Hope for Hospitals                       by Russell Athletic

In these challenging times, heritage American sportswear brand Russell Athletic has
begun a heartfelt new campaign. Launched in March, the Hope for Hospitals initiative is dedicated to donating everyday essentials to hospital staff who work on the front lines of the battle against COVID-19. Today, Russell Athletic is further expanding on its mission by donating up to $700,000 of product donations for the duration of the campaign.

As of May 5, for every Russell Athletic ¼ zip purchased on
https://www.russellathletic.com/home , they will commit to donating one ¼ zip or
similar item to a healthcare hero.

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To date, Russell Athletic has donated over 2,000 garments to healthcare workers.
Also for healthcare workers, Russell Athletic has been offering daily essentials, including zip-up sweatshirts and hoodies, T-shirts, and sweatpants that medical staff can easily change into and out of.

Russell Athletic says “Through our initiative, we hope to provide a small dose of comfort in these uncertain times.” To extend the campaign further, Russell Athletic is raising awareness through social media with the use of the hashtag #hopeforhospitals

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This Hope for Hospitals campaign will last until the end of May 2020.
Let’s support healthcare heroes by visiting https://www.russellathletic.com/home

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From us to you … the Lula 101 Service, Styles & Smiles crew!
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Learn To Forget: The Unforgettable Brand

Learn To Forget (LTF) was co-founded by Artist/Musician/Designer Reilly Herrera
(of Night Verses) and musician Mike Cambra (of The Adolescents, Death by Stereo) in 2013.

They focus on screen prints for T-shirts and sweatshirts, and their creative looks create have characteristics resonating with punk rock, skateboarding and the graffiti culture. Everything is completely designed and sourced in Orange and Los Angeles counties
in Southern California.

LTF is on fire and growing its global distribution while still focusing on core retailers and boutiques in the U.S. In addition, with its DIY ethos – LTF has a distinct goal of helping serve the same counter-cultures that it exists within.

They Dropped a Spring 2020 collection.

Here is one super-popular piece, the PMA Pullover Hoodie from Learn To Forget Spring 2020. This hoodie has front & back 3D printing with a color-matched drawcord.

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Another awesome piece in the Learn To Forget Spring 2020 drop is the
Sit Here Premium C/S Tee- “SIT HERE” tattooed mouth graphic printed on premium
label T- shirts. An in your face graphic to be sure, made with 100% garment-dyed cotton and handcrafted in Los Angeles.

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Learn To Forget’s new collection not only offers simple-colored pieces but also this
eye-catching neon yellow My Rules Tee for your bright spring and summer look.

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To really conquer your head-to-toe street style, you gotta get the
Anarchy Logo Crew socks. Add it to your style list, and to your smile list, too.

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Bottom line: LTF helps you stand out among the crowd and skate into your style life.
Jump to Learn To Forget official website and find your Spring 2020 style.
https://www.learntoforgetbrand.com

From us to you … the Lula 101 Service, Styles & Smiles crew!

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V/SUAL— Find what you love … and do it as much as possible.

Skateboard culture brand V/SUAL was founded in 2013 on California’s West Coast by Van Styles, previously known as Stephen Vanasco. He was 21 and running a skateboard camp in the early ’90s for kids in the valley. Later, after shooting photos and videos for other skaters, Van Styles found he had the same passion for this art form as he had as a teenager with skateboarding. From there, his professional photography career was born.

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After having amazing opportunities to work with a great array of skateboard and streetwear companies, Van Styles decided to go for it on his own and create V/SUAL. Because of his influences from skateboard culture and photography, Van Styles always created innovative looks, whether they were on collabs with other big brands, or on his own photographic art pieces, skateboard decks and apparel from his brand.

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V/SUAL products are wildly popular among fans due to their trendsetting designs and images of sexy women. Most of his looks use photographic images to present street scenes, sensual art or both. This is the strength of Van Styles, which makes his followers feel like they are entering the world from his perspective.

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Not long after becoming a professional photographer, Van Styles creative shooting style caught the eyes of street scene people. His special talent attracted flocks of followers, and Van Styles had many offers from famous street brands to collaborate, including The Hundreds, FR2, Black Scale and more.

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“Find what you love doing in life and do it as much as possible” is V/SUAL’s core message that continues to stay true today. Wanting more than just being a cool streetwear brand, V/SUAL serves as a constant reminder and source of inspiration for others to go for their dreams.

From us to you … the Lula 101 Service, Styles & Smiles crew!