HUF first opened its doors in 2002 with a tiny boutique in the Tenderloin District of San Francisco. Founder Keith Hufnagel’s vision of bringing clean, classic, skate perspective clothing to the people soon outgrew the location, prompting HUF to open two more stores – a premier boutique in San Francisco and another in Los Angeles. Word spread, demand grew and today HUF can be found in select locations around the world, including Canada, Europe, Japan, Korea, and Australia.
Working closely with other skaters and graphic designers, Keith Hufnagel creates classically modern looks with a rare attention to detail, quality and construction. Steeped in pop culture, the result is a fresh look - a hybrid of old and new – by skateboarders for skateboarders.
HUF sponsors a team of both old school and new school skaters that exemplifies a commitment both to its roots and to its evolution. This commitment continues to push HUF to consistently innovate.
HUF also collaborates with indies and giants alike (Nike, etc), producing limited edition shoes, accessories and apparel. With a clean edge and distinctive look, limited edition collabs have skaters and sneaker aficionados alike lining up for blocks. Offering a well edited collection featuring Made in the US Denim, sophisticated outerwear, superior wovens, tees, and hats - HUF looks forward to continued expansion into the skate market where the heart and the roots of the company are planted.
Source: WWW. H U F S F. COM
