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Who is Benny Gold?

Benny Gold started out with a dream, as most young kids do, and moved to San Francisco to skateboard. He went to school for art and design, which eventually led him to being a graphic designer for different corporations. Originally, Gold became the designer behind HUF, but wanted to take it to another level. He was watching everyone’s dreams come true and figured it was time for him to let go and let his creative mind roam. One day he posted a sticker around town, which is the original “gilder” sticker inspired by the old mantra, “stay gold.” Who knew a sticker could start the bold brand, Benny Gold.


The original gilder plane sticker is now featured as a logo on many of his screen print tees. The paper plane philosophy of Gold is “ever young, always moving.” I think the symbol is great and the importance behind it is even greater. Gold is always moving forward in life and in his company, developing the brand to the best of his abilities. This is the “Gilder tye dye red” tee and I love how the tye dye almost has an acid wash feel to it.

bgBenny Gold has a lot of experience with graphic design especially which is why he knows what his customers will like. His designs may be simple, yet intricate. This pocket tee he has created is very trendy and the design is spectacular. He has incorporated the famous gilder plane into the geometrical diamond pattern.

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The goal for the brand Benny Gold is to “emphasize the importance of staying true to your passions, growing up without growing old, and a DIY work ethic.” This is a truly inspiring quote and is very down to earth. The DIY, do it yourself, ethic is a great example to follow your dreams, just like Gold, but it is up to you to make it happen. This is only the start of Benny Gold and you will be seeing a lot more of him.

Benny Gold has done collaborations with big companies like Jansport, and recently did a collection with Publish. Check it out!


There is a golden interview that Life + Limb did featuring Benny Gold. For more info, click here for our lula speaks blog post!

For the interview in mandarin click here!


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