This is Not a Brand. This is a Tradition.
With Golden Denim, innovation and quality aren’t the slogan – they reflect the heritage and craftsmanship of over 30 years by the Los Angeles premium denim maker. It is Golden Denim‘s unwavering mission build on its three decades of experience and wisdom to make sure every detail is perfect in every product it creates. The “Golden” collection is inspired by the California lifestyle and the love for denim. Each pair of handcrafted jeans celebrates the passion, and the premium standard awaits for rest to match.
Since its founding in 2009 by Abraham Ruiz, Golden Denim has launched a lifestyle movement that has been embraced by a broad range of fans with diverse backgrounds. From hardcore motor bikers, extreme sporting athletes, hip-hop musicians, dancers and music-mixersm, Golden Denim has broken new ground to unite unique fashion tastes, diverse cultures and eclectic personalities as one.
The term “silver lining” is a metaphor for optimism in American Culture. But at LULA101, we celebrate the “Golden Lining” as a classic modern brand to promote optimism and style.
The story of a celebrated DJ’s mastery behind the turntable gives us refreshing look at how to be inspired by the innovation and passion that helps define a better tomorrow.
When DJ Vonik was just 15-years-old (formally known as “DJ Kid”) he was rocking crowds and turning heads with his unique hip-hop, house and electronic blends. His humble beginnings included weekly spinnings in front of a neighborhood hip-hop clothing store as he entertained onlookers. With non-stop optimism and great determination, DJ Kid was crowned as the youngest resident DJ at the premium night club destination, “Plush”, at just 18-years-old.
「DJ VONIK isHEis DJ VONIK」
DJ VONIK has always stayed true to his music and spinning roots. He was crowned as the region’s 2009 and 2010 DMC Champion, and he has gone on to represent TAIWAN at the DMC World Championship in London. With ongoing awards recognizing his unique talents, DJ VONIK has also worked on musical projects with renowned pop stars Jay Chou and Show Luo their individual albums.
With their innovative journeys beginning at a young age for both Abraham of Golden Denim and DJ Vonik, their can-do spirits of hard work and passion for their crafts are amazingly similar. To celebrate “Golden Lining,” DJ Vonik has joined with the Golden Denim family to spread the positive influence and optimism through his masterful blends of music.
Q: Since your career started in 2001, do you still get the “butterflies” in your stomach before going on stage?
DJV: Each performance is like a new experience for me, and I am always committed to giving each performance my best. Perhaps the pressure always came from within of myself, I do feel the jitters at time!
Q: Being a musician and a performer, with a crazy schedule often conflicts with family life and requires constant communication. The support from the family is critical for anything to be successful. How would you advise young professionals to establish strong ties with family while making choices or decisions for a career path?
DJV: To be honest, being a DJ as a career was not part of any pre-thought out plan. It started as a passionate interest of mine, and once you are fully committed to something, you find yourself diving in head first. Through these opportunities, I do want to express sincere appreciation of my mom, as she has been so supportive of me all along. At first, she was certainly not fond about what I do. Once I’d decided to let her gain more understanding of my work and let her tag along while I was working, slowly and gradually she began to be at ease of the idea. And later on, she was supported me greatly. There wouldn’t be a DJ Vonik without my family’s support. I truly need to shine the light of love and appreciate of my family as well as the many mentors in my life.
Q: Been a creator, there are often adversities and struggles that one must continually face. How do you acquire positive energy to find the opportunities to break through challenges and continue to elevate yourself?
DJV: When you find yourself stuck in the corner at times, you need to recognize things and take a deep breath. Keep up with routine workout and exercise habit, and accompany yourself with favorite music tunes. Give yourself some retreat time, and schedule getaway trips every two-to-three months. Creative sparks often come to you unexpectedly during these breaks.
Q: Finalizing each music mix means maintaining your unique creativity, tastes and DJ DNA. Do you embrace the same high standards when searching for compatible lifestyle apparel?
DJV: Absolutely. Being a DJ is just like any other entertainer, you lead the popular trends and personal style right on stage. My music and edgy venues often play a direct influence on the choice of my lifestyle apparel. When I came across the premium handcrafted bottoms by Golden Denim, it was certainly a refreshing inspiration for myself and my music. The “Golden” experience had sparked much energy and creativity for me to perform freely on stage with swag.
Q: In the DJ universe for music mixers, you represent an original and unique blend from Taiwan. How do you introduce or integrate your personal brand to the music world? Through each performance, how do you bring the world to Taiwan?
DJV: Through the musical field you create for listeners, the DJ serves as a vital navigator to guide fans on the journey of different genre of tunes and heart-pounding beats, step-by-step. Of course, if you want to incorporate more of your personality as a brand experience within the mix-music, it requires fine craftsmanship and continuous development to implement deeper layers of thought into the music. This allows each listeners to identify and share the unique tastes through their ears and it helps build the connection with the audience.
The history of electro music development in Taiwan isn’t a brief one. However, there is an enormous distance with Taiwan trailing from rest of the music world. Therefore, I created the “Ghost DJ Studio” two years ago with the objective to focus on the talent training and development of DJ fundamentals and electro music knowledge in Taiwan.
It certainly has not been an easy or simple task. But, this is my contribution to give back to the electro music community in Taiwan. My hope is that someday Taiwanese DJs will be fully connected with rest of the music world and proudly spin the discs on global stage.
Final note from DJ Vonik to rest of the world….
It has been a true privilege to share my musical creations with in Taiwan and throughout Asia, and none of it could have happened without the love and support I have received throughout the years.
I am looking forward to sharing my passion and music with you all, in the near future, at the trendiest venues near you. Your support is my main source of energy, and it allow me to propel forward with absolute gratitude and optimism.
Please join me in my musical world MixTape:
Thank you all!
Through Lula 101, the Golden Denim brand is available in Hong Kong, The Philippines, Macau, Malaysia, Singapore, Thailand and Taiwan.
Crowned as the most diverse and creative lifestyle fashion trade show in the world, AGENDA SHOW Winter Series was held at “The City That Never Sleeps – Las Vegas”. The buzz of excitement was in the air and filled with fantastic traffic during this three-day event.
Presented in true classic Vegas style, came with free-for-all red eyes and bad choices, these three days were just as crazy as the nights.
With invitation, LULA101 proud to join this seasonal festivity and visited our trendy streetwear partners for lots of inspirational on unique collections! Let’s take a moment and take a look at some behind the scenes images from the trade show floor!
Depp breath, buckle up and here we go!
- CIVIL REGIME - Celebrate The Difference
- GOLDEN DENIM – Stay Golden
- MELIN BRAND - California Luxury
Paying homage to one of the greatest and most influential legendary rapper in the 90s – The Notorious B.I.G. aka Biggie Smalls, Primitive Apparel showcased its newest collaboration with Biggie during Agenda Las Vegas.
- RASTACLAT - Seek The Positive
The limited edition “YZY STACK” featuring the DOVE Classic Bracelet and PIRATE Knotaclat with its exclusive 2 in 1 collection box.
- RICHER POORER - Elevate Everyday
Being the leading pioneer of apparel distributors across Asia Pacific, LULA 101 continues the dedicated effort in bringing the coolest American original styles to popular marketplace such as: TAIPEI, BANGKOK, MANILA, SEOUL, HONG KONG, SINGAPORE, JAKARTA, AND KUALA LUMPUR along with our excellent SERVICE, STYLES and SMILES!
From the great Wikipedia we learn “…silver lining is a metaphor for optimism…”
At LULA101, we celebrate the “Golden Lining” as the classic standard for everyday lifestyle with utmost optimism to counter everyday tasks.
Since 2009, The Golden Denim Brand has been creating the best hand crafted denim in Los Angeles, CA. The Golden Denim Brand honors years of expertise and experience from the wisdom of its elders to make sure every last detail is perfect. At GD, the devotion to deliver the best collection to fans IT’S A TRADITION, NOT A BRAND.
The Golden Denim Brand offers collection inspired by the Californian sunny lifestyle, with exceptional passion for denim. GD hopes fans enjoy every pair of jeans and apparel items, as much as GD enjoyed crafting them. The #golden trend had created fabulous fashion storm from the USA to Asia Pacific, and all are welcome to join the #GoldenStyle .
As leaves turning yellow, LULA101 also kicking off Fall season with a visit of our Golden friends. Welcomed by the mastermind behind the tradition, Abraham R., we had the opportunity to check out where the magic happens! It’s a rare treat and we hope you enjoy the sneak peeks.
The warm and fuzzy holiday season is coming up, let’s wrap up the year by Staying Golden with The Golden Denim Brand Collection!
For more information on product availability throughout Asia Pacific regions, please contact LULA101.
Welcome to The Fabulous Las Vegas!
Come and join LULA101 to recap one of the most diverse lifestyle and fashion events in the U.S.A. - AGENDA 2015 at Las Vegas. When the extravaganza hosted at “the city that never sleeps”, you can expect the experience to be fabulous @ 24/7!!
Through this exclusive invitation, LULA 101 was eager to explore fashion leading brands and the trendsetting collections that would be embraced by LULA fans across the greater Asia Pacific!
Come check out some of fan favorite brands LULA 101 had the opportunity to visit!
- CLSC -
- Reshoevn8r -
- The Melin Brand-
- Fairplay -
- Civil Regime -
- Rastaclat -
– DOPE -
- Pestle & Mortar Clothing -
– Golden Denim -
Three awesome days weren’t nearly enough to see-it-all at the AGENDA 2015 in Las Vegas.
AGENDA 2015 in Las Vegas was full of avid energy and creative vibe. It was truly an eye-opening experience, to enjoy the masterful satire and wit some brands had to offer.
As the distribution pioneer and regional market expert for streetwear, fashion and lifestyle apparel, it is LULA101‘s privileged to provide the latest STYLE and quality SERVICE, with bright SMILES for you.
The next AGENDA will be in January 2016, and LULA101 cannot wait to explore the latest, coolest and greatest that lifestyle brands have to offer in Long Beach, California.
#AGENDA #ASIA #LasVegas
#DOPE #CIVIL #REGIME #GOLDENDENIM #CLSC #MELINBRAND #FAIRPLAY #RASTACLAT #PESTLEMORTAR #RESHOEVN8R
Golden Denim is the perfect look for going out this summer or keeping it casual. Since 2009, Abraham Ruiz and his team have been creating hand- crafted denim in Los Angeles, the heart of fashion. The new summer Heritage pants are still influenced by the California lifestyle that we all want to live and enjoy to the fullest.
Pictured above: The Heritage- Gold give off a metallic foil feel to it!
Pictured above: The Heritage Link- Jason let you take in the summer breeze by unzipping parts of the pants.
Pictured above: The Heritage Link- Thomas could be fraternal twins, but these ones have a slightly darker wash, possibly for a night out in the city?
Pictured above: Take a look at the up close detail paneling and zipper embellishments with The Heritage Pre- Enzyme.
Pictured above: Check out The Heritage Pre- Mineral portraying rustic and rebellious vibes. It looks like those pants climbed over a barbwire fence! We love the light acid wash style and distressed assets as well.
Pictured above: The Heritage Pre- Ox seems as if it were inspired by a spray painted wall, very neat!
Pictured above: The Heritage Pre- Possiam. Golden Denim gave each Heritage pant a unique texture, wash, and embellishment to make each their own and Lula digs it.
Golden Denim is a very unique brand, which is why they are doing so well in the street wear industry. Abraham Ruiz founded Golden Denim in Los Angeles. Right after high school he decided that college was not for him and carried on his family tradition of making denim. Ruiz’s family business has been going on for about 30 years now and he found a way to modernize denim himself and incorporate it into his own company. This is handmade denim made in the USA and not China surprisingly. Ruiz’s 50-60 employees have been with him from the start and some have even worked with his family for about 20 years. He wanted to support American labor and his family traditions by doing it himself along with his team. Golden Denim is quality denim and all handmade precisely.
We are all familiar with Golden Denim’s famous marathon pant, which are similar to joggers. Since the marathon pant is extremely popular, Golden Denim did a collaboration with HOPES to make a special rendition of those pants. It is a limited collab collection only sold by Lula 101 (that’s us!). HOPES is a retail store in Taiwan carrying only the best street wear brands and are proud to work with Golden Denim for this awesome collaboration.
To find out more go to http://www.goldendenim.com/
click here to learn more about HOPES Taiwan
Taipei, Taiwan – 11 / 18 / 2014
HOPES, the new flagship American streetwear store in Taipei, invited celebrities, tattoo artists, rappers, news media, trendsetters and fans at its November launch party in trendsetting Ximending. Showcasing top U.S. brands like REBEL8, Mishka, Benny Gold, 10DEEP, Rastaclat, Melin Brand, the HOPES grand opening event gave the standing-room only crowd a taste of the must-have styles for fans.
HOPES guests were welcomed by the always entertaining MC Lan Yeh and were treated to a special performance by Taipei’s very own DJ Kid. HOPES also commissioned renowned graffiti artist, Rookie, to create a special art installation that was unveiled in the store, and that, along with food, beverages and music made for a day that will not soon be forgotten.
Upon entering HOPES, fans reveled in the skateboard décor, street art and posters with signatures from major U.S. brand owner, giving you the feeling of walking into an urban New York City gallery.
MC Lan Yeh, always energetic and humorous, opened the launch party by welcoming the fans and noting how HOPES is the only store in all of Taiwan to offer such a unique mix of U.S. brands and styles and then welcoming company founder, Sherry, to share the stage with him. Sherry also thanked the HOPES brand fans and told her inspiring story. It’s the tale of how a dream, coupled with vision, hard work and building strong relationships with brands and fans, can help anyone achieve success. “Embrace your hopes, realize your dreams” is a HOPES’ core value that anyone can benefit from.
DJ Kid then took to the stage and transformed the event into an American-style nightclub venue with his exceptional turntable skills. HOPES’ guests grooved to his music, dancing began, and the crowd showered their appreciation on him with whistles and applause.
After his performance, DJ Kid shared stories of his passion for music. At 15-years-old, he discovered his calling, and after countless hours of practice and intense training, his hard work paid off – he placed first at a National Music Competition. From that point on, he became more and more famous in the industry. DJ Kid and Sherry Lu share the same dream: if you insist on pursuing your dream and never give up, you will succeed.
HOPES fans saw that DJ Kid was wearing a very special hat at the grand opening. The hat belongs to one of the newest brands that HOPES store carries – Melin. Their high-end headwear has topflight features like full-grain lamb Napa leather and other premium materials, unique serial numbers and quality packaging. Fans call Melin the Rolls-Royce of headwear for good reason. Melin isn’t for everyone – you have to earn it. At the grand opening, a video of how Melin was founded and flourished, and then a Melin hat valued at $200 was presented to a fan who won a short quiz about the brand.
Rookie – one of the most famous graffiti artists in Taiwan – talked with Sherry about his fascinating artwork, including his special HOPES store installation piece. Rookie used the dressing room’s sliding doors as his canvas. When the doors are closed, the monotone outer artwork suggests dark, unknown matter but, once opened, a luminously unique “HOPES” awakens your senses.
The birth of HOPES
HOPES’ founder – Sherry Lu, came to the states in 2001 with little money, no acquaintances and without being fluent in English. But what she had was a dream. An American Dream.
Knowing that coming to a new country with nothing but the clothes on her back and few possessions would be challenging, her undefeatable “We Can Do It!” spirit drove her to succeed beyond her wildest dreams.
Working tirelessly, Sherry was able to open her first U.S. store, yes, “HOPES,” which ultimately led to her become a leader in the wholesale distribution of U.S. brands in Asia. Fast forward to 2014, HOPES Taipei is bringing the U.S. lifestyle, attitude and trendsetting culture to Taiwan.
The American Dream is also the Taiwanese Dream.
As fans, celebrities and artists partied at the HOPES grand opening, Sherry thanked everyone for their ongoing support. Even the brand founders took part in the festivities in a special video presentation where they talked about their dreams while giving warm shout-outs to HOPES and the fans who support their brands.
Watch it here: (Video link: https://vimeo.com/112301783 ).
After a good time was had by all and many new brand fans and friendships were made, the grand opening press event ended and the VIP fans opening party began, with more entertainment and special surprises, including a HOPES photo booth, U.S. brands cupcakes and much more.
Band: XIII GOAT【拾參羊】
Tatoo shop – Endless Tattoo 【無盡紋身】
Media – MasterHands
Singer – BCW 懶領階級 & 楊賓
IP DANCE SKOOL
Flow Records 【逆流音樂】
DB clothing shop
HOPES Grand Opening Photo Album (FULL): http://goo.gl/uT5hig
Abraham Ruiz founded Golden Denim, “This is not a brand, this is a tradition,” in 2009. After high school, Ruiz decided to work instead of going to college. His family has been making jeans for 30 years and he thought to take that experience to a whole new level. At the time, there were not a ton of big brands in L.A. Ruiz scoped that opportunity and created Golden Denim. He cuts and sews the jeans himself along with a team of about 50-60 employees. Denim is not easy to sew, yet he is devoted to this company and spends hours at the factory. His designs are unique and the current trend of GD is the marathon pant. It is similar to Publish’s jogger pant with the cinched cuff.
The difference is that all of GD’s clothing is made in USA instead of China. Ruiz chose to do this to support American labor and nowadays almost everything is produced in China, setting him aside from the crowd. Ruiz works very hard and always sets goals for himself, making the success of his company possible. He figured that jeans are a California lifestyle and most people have a love for denim. Ruiz’s designs are creative with the color palette he uses and abstract prints. Complex Magazine named his rendition of the camo marathon pants “the best camo pants.” Golden Denim is expanding daily and is getting even more popular.
Click here to watch a video of the owner, Abraham Ruiz, sewing a pair of Golden Denim jeans handcrafted.
For further information: