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Reach for the Stars for More In4mation

The Big Island of Hawai’i is In4mation‘s canvas for their Spring 2015 look book. In4mation’s humble beginnings stem from Hawaii and these photos showcase the laid-back vibe of the brand photographed across untouched Hawaiian scenery.

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The word “Hi” is not only an abbreviation for Hawai’i, but the local greeting in the islands.

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The classic cross bone logos remind us to enjoy life while we’re young.

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Even the local logs are friendly to the native “Hi” snap backs.

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In4mation is the perfect transition from outdoor to indoor rock star. Doing what you love, wearing the brands you love, it’s as simple as that!

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Featured here is Mauna Kea, the only mountain in Hawai’i whose elevation is high enough to produce snow.

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The star exhibit in Hawai’i is a mythical place that reminds us to continue reaching for the stars!

Check out Got a Case of the Blues from a girl who lives in Hawaii.

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Information on IN4MATION

Aloha! It’s that time of year in the hot summer months to mess around at the local skate park or go for a quick surf sesh. With In4mation being rooted in the island of Hawai’i, it easily represents this active lifestyle. In4mation’s summer 2015 collection is out and on the prowl with a variety of hats, graphic t- shirts, some cut- and- sew pieces along with an extraordinary military field jacket.

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In4mation’s store name and plus symbol logo came about to represent its unique bond and signify their positive outlook. This group of 4 guys originally ran a skate shop and found an opportunity to take their love for skating/ surfing and take it to another level focusing on the fashion aspect of their lifestyle. In4mation’s motto, “I Shall Proceed and Continue,” was influenced by a hip- hop band that serves to follow their chosen paths and to keep moving forward. We admire In4mation’s motto, attitude, and are excited to continue growing with them.

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Evan Mock, a 17- year old local skater from North Shore, perfectly fits into In4mation’s lifestyle and is their “It” guy for the summer 2015 look book. It displays the epitome of Hawaiian life, with surfing, boating, skating, beautiful scenery, and unreal adventures. Hawai’i is not the most fashion forward location, but In4mation, being one of Hawai’i’s leading urban retailers, is changing this movement. We cannot wait to see the future of this unique and original brand, be sure to check them out! Contact us for more In4mation, shoots and Mahalo!

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Got a Case of the Blues

Living in Hawaii temporarily has showed me wonders of the little island of Oahu. The island may be small, but the adventures are never- ending. I will take you through a typical summer day in Hawaii. It always starts with a morning surf session, but beware of the reef below (I got scratched up a little). For breakfast we stop by our favorite new local truck, Banan, and pick up acai bowls in papayas.

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Next step is to head out North Shore before all the traffic hits and luckily the drive up is quite scenic. Once we get to Pipeline (of course), I watch the monstrous waves that barrel so elegantly. I could watch the waves come and go forever; nature is so incredible. When our stomachs start to growl, we make our way to the famous Kahuku Farms and get an organic, fresh lunch.

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The adventure does not stop here though, we leave north and make our way towards Hawaii Kai to jump off the wooden plank at Alan Davis. Sometimes our turtle friends like to join us too if we’re lucky. Once we’re all snorkeled out, we hurry and gather our belongings to make it to our sunset hike.

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Deadman’s catwalk, located in the neighborhood of Hawaii Kai, has one of the most breathtaking views on this island. As we climb up, we made it just in time for the blue sky to fade to an array of colors from orange to pinks and our jaws slowly drop. In awe and amazement we stand and admire what life has given us until the sun goes down. By the end of the night our bodies are browned, we have accumulated more freckles, tan lines, and are covered in sand. I would say it was a pretty exceptional day, what do you think?

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R.I.P. SION MILOSKY

It’s with a very heavy heart that we bid farewell to Hawaiian family man and big wave surfer Sion Milosky. After a wipeout and a two wave hold down at Mavericks, Sion passed away. Words can’t begin to describe how saddened we are by this loss.

Sion’s first passion was his wife and kids and surfing giant waves was his second. Never before had we seen such an amazing surge of coverage from any surfer in a period of less than two years. If Sion set out to do something he would do it, no questions asked. His spirit of Aloha was unmatched and whenever you were around him you couldn’t help but feel good in his presence. Our sincere condolences go out to Sion’s family and friends.


Volcom
has set up a donation fund for Sion’s family below, click on the button to donate, all of the money collected will be given to the Milosky family.

Aloha! It’s Tomorrow!!

IN4MATION SPRING ORDERS ARE DUE SEPTEMBER 25 2009. Lula Apparel will take care of Asian accounts in Taiwan, Singapore, Hong Kong, Thailand, Malaysia. If your territory is not mentioned above and your store is located in Asia, please contact us for further assistance.

Since In4mation opened its first retail store in 2002, they have established themselves as Hawaii’s premiere retailer of skate and surf. As they say … “It’s what they love; it’s how they live!”

Life is short. Be happy. Be safe. Be in4ormed!
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