Native San Francisco label Benny Gold didn’t start as an intended apparel brand – instead, it was the result of a series of life events that gradually steered the creative genius to own what is now an internationally distributed brand.
Still and forever a skater at heart, truly humble and straight up down-to-earth; Benny took the time to share a bit of the history of the brand and his views on his success with us – dropping down some sage advice. If you don’t already know, he’s also got an absolutely adorable daughter – you’d have to follow him on instagram to see what we’re talking about (@bennygold).
You mentioned in an interview that Keith Hufnagel got you to start putting your own line out – why did you pick your own name to represent the line you put out?
The funny thing is, the clothing brand came to be before I even realized it. At the time, there were already a good amount of design projects out there with my name attached to it. Keith said to me, “Why start with a new, unfamiliar name?” So here we are with good old Benny Gold.
Tell us a bit about your relationship with Keith Hufnagel.
He was one of the groomsmen at my wedding! That’s how close we are. Keith is someone who completely changed the way I look at things. I used to be so focused on designing for clients and he taught me about making myself the client. I wouldn’t be where I am now without him. Thanks Keith!
As a graphic designer, how did you learn other facets of the business like manufacturing and operations once you decided to come out on your own?
Designers don’t learn any of that stuff studying art in college or working for other people. I have been picking all that up on the job as we go. There have been a ton of mistakes made along the way, but I’m a firm believer in ‘nothing happens without a reason.’
How big a role would you say photography plays in the running of a brand?
It’s a game-changer. Photography is how you present your brand to the world. The more pro the images are, the more pro you look.
What do you look for when you shoot lookbooks? What’s the process like?
A strong concept is the core to everything. We focus on concept in every aspect from the initial sketches to the finished season’s lookbook.
What role do you play in the shooting of your lookbooks? Do you shoot them yourself, do you art direct?
Most of our lookbooks have been shot by friends of ours and we’re crazy lucky to be surrounded by tons of creative people all the time. We always look for photographers whose work we respect.
Tell us a bit about how long it took before your brand got picked up to be distributed internationally and what the story leading up to that was like. How did you feel about all this?
Honestly, I don’t remember when international distributors initially reached out to us about bringing the brand to their countries. It just happened and we’ve had solid relationships with them for years now. It’s exciting to see that we’re all growing together.
We often see photos of your really cute daughter Rumi, on instagram – how are you enjoying fatherhood and what are you like as a father?
Fatherhood has been amazing in that it really put into perspective what’s important in my life. It’s obviously challenging to run a business and be a father, but life is about balance. I can’t waste time on stuff like watching skate videos or looking at blogsites anymore and it’s definitely worth it.
Article: Major Drop
LULA is moving to a new warehouse, so we must empty our entire warehouse inventory of HUF, PUBLISH, MISHKA, THRASHER, DICKIES and many more top street wear, lifestyle and action sports brands at clearance prices.
This Saturday is your opportunity to get incredible deals on the brands you love at unheard of prices. Many items for sale will be at or below our costs!
Sales rules: THIS SATURDAY, AUGUST 2nd – ONE DAY ONLY – 11 AM – 3 PM – CASH ONLY.
Get here early to get the best choices of styles, colors and sizes. Tell Your Friends and Family and Don’t Miss Out!
1515 W. Alton Ave., Santa Ana, CA 92704
(Warehouse Sale entrance is located on the back side of the building behind our office.)
HUF SP14 collection is available now! This collection includes comprehensive assortment of apparel, accessories and delicate lifestyle item. Such as keychain, bags and even incense burner. SP14 has diverse street staple like caps, beanies, pants, parka and crewneck. Except for its classical cannabis leaf on apparel and accessories, the collection is special black with rainbow-gradient skate deck for HUF’s Dirtbag Crew.
HUF x SNOOP DOGG x 420 | Limited edition collaboration, available April 20, 2013 at Lula’s select HUF dealers in Asia.
Born and raised in New York City, Eric Haze has been well known for his art and graphic design for over 30 years. Haze has collaborated with industry leaders such as Nike, Casio, Honda and Stussy … and now, HUF.
This HUF x HAZE capsule collection consisting of co-branded tees, hats, a coaches jacket, s/s woven, long-sleeve tee, wall clock, laptop case, and HUF Mateo footwear style. The HUF x HAZE Collaboration for Fall 2013 is now available at the HUF online store and will be at Lula x HUF authorized retailers in Hong Kong, Thailand, Singapore, Malaysia and Indonesia.
The HUF Fall 2013 Collection will be available at Lula x HUF authorized dealers in these territories: Hong Kong, Thailand, Singapore, Malaysia and Indonesia. video lookbook was shot by Brandon Kuzma (http://kuzmafilms.com) based off photographs by Brian Kelley (http://killingiteveryday.com).
As a lifestyle apparel/streetwear distributor of many reputable U.S. brands to the Asian market, Lula Apparel attended the July 2013 Agenda show in Long Beach, California. We checked out the latest trends, and we’ve posted photos here. Now, follow our steps to see the show!
Established in 2001, Lula Apparel has become an exclusive distributor and sales agent for Mishka, REBEL8, Publish and HUF in various markets throughout Asia. Like past Agenda shows, it’s always great to catch up with our long-term vendors and explore potential opportunities with the best new companies.
The Agenda show allows 100s of exhibitors to display their new merchandise for domestic and international customers. For clients who can’t make it to the show, Lula 101 builds the bridge to connect retailers and vendors with excellent service so that they can grow their businesses in a dynamic way.
Contact us here: email@example.com
More highlight pictures below
The highlight of their upcoming products, the new hat is very unique and attractive.
This is new design for SP14, I can’t wait! What about you?
The jogger pants pioneer by Publish
This trade show is one of the biggest apparel industry event, there will be another AGENDA show in Las Vagas. Lula apparel will bring more latest information from next show! Thank you!
Lula Apparel Fan page: Lula Apparel
HUF relaeses the new professional skateboard shoes for summer 2013 is called Ramondetta Pro. The series were recommeded by two skillful skateboarders Frank Gerwer and Peter Ramondetta, the video is the movement of skatebording performed by Frank Gerwer. The Ramondetta Pro series fit into skateborder’s foot very well, except for comfortable and safe Ramondetta Pro also provides the great agility when you moving on the skateboard. HUF today produces the high quality skateboard footwears to professonal and even amateur players.
HUF Arena Series
ARENA LOW-TOP // NEW SOCCER-SHOE-INSPIRED LIGHTWEIGHT CUPSOLE STYLE // SUEDE AND LEATHER UPPER WITH DEBOSSED LEATHER LOGO PATCH ON TONGUE // IMPACT RESISTANT CUSHION GEL HEEL INSERT // DOUBLE-STITCHED TOECAP // QUILTED TOE VAMP FOR ADDITIONAL PADDING AND COMFORT // BREATHABLE MESH INTERIOR LINING
HUF ARENA Series provide the dependable safty for foot when you skating. HUF ARENA series have four colors red, blue, black and grey. In fall, the best skateboard shoes for you just HUF. You will not regret, try to get one!
Reference: HUF Online Store
photo by Lula Apparel
We’ve picked our favorites from HUF’s first Spring delivery for 2013, and numbered them for your convenience:
1. The Big League Jacket is an impressive staple item. It features poly-cotton twill, snap front closures with an embroidered chest and sleeve art that says “HUF Worldwide”.
2. HUF incorporates the classic plaid shirt into their collection. HUF Owens Brushed Plaid Flannel is shown in Brown with a woven flag label.
3. The Script Tank is perfect for those sunny afternoons. Pair it up with a snapback and jeans, and you’re set.
4. The Circle H Tee is bold in Royal. It’s a 100% cotton, tagless shirt with side seams/ a flag label.
5. Pocket tees will always be in style. HUF’s Classic Pocket T in Navy shows off a subtle red “H” in the front and a huge “H” printed all across the back.
6. Take the Burma Tiger Camo Backpack with you anywhere. The nylon straps, custom branded zipper pulls, faux fur padded laptop sleeve, and multi-purpose utility pockets will keep you alive in any jungle.
7. Show off your Plantlife Socks now in Pink for Spring.
8. HUF’s Tweed Volley is timeless. It incorporates the trendy 5-panel structure with traditional tweed material.
9. Grab this logo pin set and put them wherever you want!
10. A must-have: Slim Fit Classic 5 Pocket Denim in Indigo. You need these.