The Big Island of Hawai’i is In4mation‘s canvas for their Spring 2015 look book. In4mation’s humble beginnings stem from Hawaii and these photos showcase the laid-back vibe of the brand photographed across untouched Hawaiian scenery.
The word “Hi” is not only an abbreviation for Hawai’i, but the local greeting in the islands.
The classic cross bone logos remind us to enjoy life while we’re young.
Even the local logs are friendly to the native “Hi” snap backs.
In4mation is the perfect transition from outdoor to indoor rock star. Doing what you love, wearing the brands you love, it’s as simple as that!
Featured here is Mauna Kea, the only mountain in Hawai’i whose elevation is high enough to produce snow.
The star exhibit in Hawai’i is a mythical place that reminds us to continue reaching for the stars!
Check out Got a Case of the Blues from a girl who lives in Hawaii.
In4mation is excited to announce the release of their upcoming fall line, which debuted on the October 11th. For more than 10 years, In4mation has been redefining the streetwear scene in the islands with their iconic apparel and designs.
For the upcoming fall season, the team at In4m drew their inspiration from the theme of “Untamed Youth.” According to Keith Kanagusuku, In4mation’s creative director, this line was all about referencing the carefree and plenty-of-attitude years that forged a chapter in so many of our collective lives.
“The season’s line was inspired by the music and iconic-inspired graphics that feed off the energy of the theme of Untamed Youth. “There’s a lot of great pieces, but some of my favorites are our ‘Untamed Youth’ tee, which depicts a lot of attitude,” says Kanagasuku. “I’m also pretty partial to our ‘Worship’ tee, which pays homage to having a few drinks after a long day’s work.”