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Embrace Spring Fever with Publish Brand

“Spring is nature’s way of saying, Let’s party!” –Comedian Robin Williams

The month of March marks the beginning of spring, when nature paints over the dreary winter with fresh colors and new beginnings. Some people call it “spring fever,” and it’s the one condition that everyone wants, because spring brings new optimism and new opportunities to see … and be seen.

Southern California based Publish Brand presents the most forward-thinking springcollection to date: “Second Nature,”reflecting the ever-changingglobal climate… with a selection of soft tones, light materials and relaxed fits across a range of shirts, shorts, pants and revised outerwear silhouettes.

By Publish Brand: “Second Nature”

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Publish Brand continues to blur the line between conceptual and contemporary menswear with its “Second Nature”spring launch. This collection shows the evolution of design and the evolution of style that Publish Brand does so well.

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With an earthly minimalism theme, “Second Nature” taps into the current and future state of men’s fashion.  Some of the highlights of this vast collection include “The Nicandro,”which is the perfect lightweight nylon rip-stop hooded jacket designed with the concept of being adaptable to the reality of global warming.

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“Second Nature” brings forth a versatile selection of soft tones, light materials and relaxed fits across a wide range of shirts, shorts, pants and revised outerwear silhouettes. Check out the full collection with this exclusive video.

- Day dream no more, introduce Publish Brand Hers: Inaugural season “The Daydreamer”

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Publish Brand unveils its first-ever women’s collection for spring 2016, dubbed as Publish Brand HERS. Cleverly titled “The Daydreamer,” the forthcoming ensemble is strongly influenced by the late ’90s with a mix of today’s wants and needs.

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“The Daydreamer” approaches these elevated concepts from a forward-thinking perspective to create one of the most wearable collections to date. Key silhouettes include Lucia hood and the Bella jogger.

Cut perfectly to sit at the waistline, the two-toned Lucia hoodie is a unique take on the traditional pullover with exposed elbow cutouts for versatile styling.

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Offered in five colors, the Bella jogger is an understated classic that blends relaxation and refinery with a soft Jacquard woven exterior that is tailored in a comfy fit.

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This extensive range of smart casual pieces offers female-centric interpretations of the label’s popular joggers, button downs and hoodies. Enjoy their first head-to-toe spring collection through below slideshow video.

Playful with a hint of sport, the entire Publish Hers collection brings the brand’s signature minimal sleekness to a range of comfortable joggers, smart hoodies, perfectly cut knits and cropped denim.

More than just a range for the girls, Publish Brand approached Publish Hers as a movement that empowers women to be different “in a world where trends push the world to dress alike.”

Through Lula 101,this premium timeless collection is available in Hong Kong, The Philippines, Indonesia, Malaysia, Singapore, Thailand and Taiwan.

For international Mandarin content, please check out the following fan pages:
Facebook: Publish Brand Taiwan
Instagram: @publishbrandtw

Taiwanderings with Publish

This episode of “Taiwanderings” features Publish Brand, the innovative creator of “Jogger Pants” and one of LULA’s great friends. The Publish team toured Taipei, Taiwan during their Asia trip last April, with LULA 101 serving as their host and tour guide. While out and about, the Publish crew was treated to the amazing sights and sounds of Taipei, including its night markets (offering stinky tofu and unknown meat products), crazy cafes, shopping districts and nightclubs complete with top DJs and, of course, hot go-go girls.

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Since this was also a business trip, Publish was also here to visit key retailers like Phantaci and the Prime Store. Drawing attention wherever they visited, Publish was interviewed by the media, including KEEDAN and MILK magazines (see the full interview here:)

 

In just two short days, the Publish crew had a phenomenal time during their stay in Taipei. They tried different foods, met exciting new people, and found new inspiration for the brand in a city half a world away from their headquarters in coastal Southern California. The Lula 101 crew had big fun hosting Publish in Taipei, and we look forward to sharing more adventures with them soon!

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Phantaci x Publish – “Shark Reflect” Jogger Pants Unboxing

PHANTACi, a fashion label established by Jay Chou and his friend Ric Chiang, has teamed up with Publish Brand for a limited edition of “Shark Reflect” Jogger Pants in celebration of the label’s 8th anniversary.

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The Reflective Tiger Shark Camo Jogger Pants is at PHANTACi’s retail stores and online exclusively in Taiwan.

But it doesn’t mean we can’t unbox it in the states, right? LULA will now introduce and reveal this treasure for you, let’s get to it!

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You can notice that the package has the Shark Reflect print. When you get your hands on this box, it gives you the immediate feel of “top quality” and “luxurious”.

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The package includes a hard copy look book, a hard-cover notebook, two pencils and an iPhone6 case.

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Shark Reflect Jogger Pants

The “Shark Camo” print is PHANTACi’s signature pattern, featuring the great quality and their “best-in-class” Jogger Pant.

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The 3M material was used during the making of the product, which causes reflective effect during the night.

The pants were made to fit Asian’s sizing. It is recommended to scale one size up when picking your one and only Phantaci x Publish Jogger.

Hope you enjoyed this, and if you are interested in collaborative items, please contact us!

Publish “Sprinter” First Collection

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Publish has presented their latest innovative collection of Jogger Pants entitled “The Sprinter”.

With the success of the popular “Legacy” Jogger pants, the “Sprinter” is the next big movement in functionality and comfort. Essentially, the “Sprinter” is a Legacy Jogger pant with an ultra durable elastic waist for a more relaxed and casual feeling.

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The Sprinter has tons of functional features including cinched cuffs, thick elastic waist, and an engineered side seam. The Joggers are also coated with a special DWR treatment that makes it water repellant and stain resistant. These twill Jogger Pants has 5-engineered pockets including a hidden coin pocket and is available in 6 classic colors.

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If you are a big fan of Jogger Pants,  why don’t you get this new style?

It’s time to cruise your favorite town with Sprinter Jogger Pants!

 

PUBLISH TWO-TONE FIRST COLLECTION

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Art and fashion are two creative mediums that play on one another. Colors, styles, and texture mimic each other and both worlds collide. This intersection of ideas is the concept behind the newest bottoms collection entitled “The Two Tone Jogger Pants.”

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The collection consists of ten exclusive color ways of these elastic waist Joggers.  The Two Tone series features our classic Jogger fit with a relaxed vibe. With the top color running to the knee area, the second tone continues mid leg to create a really unique effect.  These comfortable twill Joggers will last throughout many seasons and are colored to be relevant forever.

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