Cultivated from the modern beach culture, TAVIK is an original lifestyle brand nourished by the unique subculture in Southern California.
Formed in 2004, TAVIK became a standout with fashion-forward pieces, designed to take you from day-to-night in an effortless style. TAVIK stays true to its roots, by keeping a keen focus on offering the best products for the modern world.
Classics never go out of style. Explore more information at LULA 101 .
The men’s collection offers an everyday lifestyle at its finest.
The perfect outfit for all-girls night out!
Stands out among your friends by wearing this perfect and eye-catching jumpsuit.
Be THE FOCUS of the night!
For elegant beach goer and wave chaser, amazing swimsuits and bikinis are also part of this wonderful and amazing collection.
Spending a fun day by the poolside? The “Victoria One-piece” collections offers cutout detail or “The Fixed Top” with binding detail are the gorgeous choices. You will leave impressed all your friends! More style and colors available at TAVIK.
Women’s Fall/Winter 15 collection is a true reflection of the well-rounded beach culture.
Contact us to see if we are distributing to your region.
Pestle & Mortar Clothing, an awesome Malaysian brand, was established in 2010 showing us their personal lifestyles, culture, and homeland. They are designing products through their eyes for both genders to define what they see, who they are, and where they come from. If you are from South East Asia, we are sure you will find familiarity with Pestle & Mortar Clothing products.
It has only been five years since Pestle & Mortar started to build up their brand locally; now their production has become huge, not only for home based territory, but also as international business. Pestle & Mortar Clothing is truly proud of the quality they produce that encourages you to be more stylish and provides you plenty of comfort.
One of Lula’s friendly retailers, MAJOR DROP, owns Pestle & Mortar and opened a flagship store in Kuala Lumpur who purchases some brands items such as ACAPULCO GOLD, BENNY GOLD, CIVIL, CLSC, CROOKS&CASTLES, DOPE, PUBLISH, and REBEL8 from Lula.
They are producing a fashion mini magazine (for free!) spotlighting music, art, street wear brands and retailers whom Lula works with. This magazine called THE DECK is waiting for you at the local stores in Malaysia.
Pestle & Mortar Clothing states loud and proud, “We want to show the world what Malaysia is capable of.” Contact us if you’d like to request a free copy of The Deck magazine.
Jogger Pants™ Day is just around the corner, and we can barely hold in our excitement! Save the date on your calendars for June 16, and spread the word to your friends and family. This will be a huge day for Publish Brand to celebrate the Jogger Pants movement in today’s fashion. This event has been created for the Publishers, Publish fans and everyone who has made this epic trend such a success.
The Jogger Pant™ has a long history of how it got to where it is today. Publish Brand was founded by owner and creative director Michael Huynh, who was determined to create something phenomenal and unrivaled. See our recent interviews with Publish team here and here. It all started with a pair of knit Marc Jacob sweatpants that were the perfect fit, so his friend suggested to Michael that he create a similar, yet unique silhouette. Huynh made it his own and sent it overseas to be produced in a fleece material. His factory sent it back, but misinterpreted the fabric request, so it came back in a stretch twill material. At first Huynh was outraged by this mistake, but then he took a few steps back and realized this could turn into something incredible. What a pleasant surprise!
In the beginning, the Jogger Pant™ was not so successful, mainly because it was not understood by customers. So Publish came up with a campaign to advertise the product incorporating how they imagined the pants should be worn. They portrayed a very masculine guy holding his hot wife’s hand, while pushing a baby stroller. It was a way for customers to relate and make the connection that they could pull this trend off as well. And sales grew rapidly as this cool new fashion item hit the streets.
Publish Brand continued its marketing blitz, and fans saw Jogger Pants™ as clothing that could be worn as everyday by men. Soon, other companies began to copy the design, which is when Publish knew they needed to trademark the brand. As their popularity shot through the roof, Publish named them “Jogger Pant™,” keeping it simple and fun. Even though established brands with a steady clientele began producing copycat pants, nothing stopped Publish from pursuing their dreams.
Publish’s goal is to grow the company and develop more fashion options for the everyday guy. Different seam/hem lines are being incorporated into the pants using the highest quality of materials. Publish Jogger Pants have been featured by Hypebeast, GQ, and other big-name companies. This brand is growing immensely, and it is amazing to see how much they have improved from 2009 to present day 2015.
Publish has published a vibrant and outgoing summer collection! They have gone above and beyond with their designs and appropriately named the collection, “Open mind.”
It is to be interpreted to enter this summer open-minded with new experiences and opportunities coming your way. As summer awaits, Publish encourages the mind to be optimistic and radiate good vibes only. This collection is a direct reflection of infamous California summers circa 1980.
A new trend in the fashion industry for men is the two piece matching top and bottom. Publish has designed many of the shirts and shorts / pants to be the same color to be able to mix and match. Some new fabric embellishments involved in the making are tie dyes, acid washes, and ombre. They have chosen a different route to include more vibrant colors and lighter weight fabrics for the summer lifestyle.
From tank tops to button-ups and shorts to joggers, there is a wide variety of colors and patterns to choose from. This collection will have you looking hotter than the California sun!
Lula owned streewear store – HOPES – had it’s grand opening back in Nov 2014, owned by Sherry Lu who is deeply involved and inspired by the positive American culture.
HOPES carries the coolest apparel and accessories brands that representing art, fashion, street culture and action sports, including Rastaclat. Rastaclat yield great pride in its hand made accessories and uncompromisable quality designed in the United States of America.
Sherry, the founder of Lula 101 and HOPES, was featured in Rastaclat blog, and here are some highlights from the interview:
What differentiates your shop from the rest?
External look: Original U.S. style
Internal concept: Focus on promoting positive American culture
You can learn more about this from the Rastaclat blog.
If you are in the neighborhood, check out Hopes at 4F, No. 77, Sec. 2, WuChang St., Taipei, Taiwan (Eslite Department store WuChang branch) Follow Hopes on Instagram.
Owner, Michael Huynh, and creative director started Publish brand in July 2009. It is a street wear brand, but they use a lot of unique patterns and their apparel is excellent quality. Publish is known for their famous jogger pant, which they actually trademarked.
It all started when a friend of Huynh’s was wearing a pair of Marc Jacob sweatpants. He loved the quality and design of it so much that he decided to do his own rendition of it. When the took it to the manufacturers, they accidentally messed up and used twill instead of fleece to make the product. To his surprise, he liked the twill material and chose to go with that. At first, the sales were terrible and it was failing as a trend. Huynh is a risk taker though and thought he would keep with it. Little did he know that it would become such an iconic piece in fashion.
Publish has had some trouble trying to relay to customers that the jogger pant can be an everyday look for men, which is their goal. They released a photo campaign of a man with his wife and kid wearing the jogger pants to prove it is a masculine look as well. With men, there is not as big of a range of basic silhouettes, so although this has a cinched cuff at the bottom, Huynh wants people to wear it consistently.