This is Not a Brand. This is a Tradition.
With Golden Denim, innovation and quality aren’t the slogan – they reflect the heritage and craftsmanship of over 30 years by the Los Angeles premium denim maker. It is Golden Denim‘s unwavering mission build on its three decades of experience and wisdom to make sure every detail is perfect in every product it creates. The “Golden” collection is inspired by the California lifestyle and the love for denim. Each pair of handcrafted jeans celebrates the passion, and the premium standard awaits for rest to match.
Since its founding in 2009 by Abraham Ruiz, Golden Denim has launched a lifestyle movement that has been embraced by a broad range of fans with diverse backgrounds. From hardcore motor bikers, extreme sporting athletes, hip-hop musicians, dancers and music-mixersm, Golden Denim has broken new ground to unite unique fashion tastes, diverse cultures and eclectic personalities as one.
The term “silver lining” is a metaphor for optimism in American Culture. But at LULA101, we celebrate the “Golden Lining” as a classic modern brand to promote optimism and style.
The story of a celebrated DJ’s mastery behind the turntable gives us refreshing look at how to be inspired by the innovation and passion that helps define a better tomorrow.
When DJ Vonik was just 15-years-old (formally known as “DJ Kid”) he was rocking crowds and turning heads with his unique hip-hop, house and electronic blends. His humble beginnings included weekly spinnings in front of a neighborhood hip-hop clothing store as he entertained onlookers. With non-stop optimism and great determination, DJ Kid was crowned as the youngest resident DJ at the premium night club destination, “Plush”, at just 18-years-old.
「DJ VONIK isHEis DJ VONIK」
DJ VONIK has always stayed true to his music and spinning roots. He was crowned as the region’s 2009 and 2010 DMC Champion, and he has gone on to represent TAIWAN at the DMC World Championship in London. With ongoing awards recognizing his unique talents, DJ VONIK has also worked on musical projects with renowned pop stars Jay Chou and Show Luo their individual albums.
With their innovative journeys beginning at a young age for both Abraham of Golden Denim and DJ Vonik, their can-do spirits of hard work and passion for their crafts are amazingly similar. To celebrate “Golden Lining,” DJ Vonik has joined with the Golden Denim family to spread the positive influence and optimism through his masterful blends of music.
Q: Since your career started in 2001, do you still get the “butterflies” in your stomach before going on stage?
DJV: Each performance is like a new experience for me, and I am always committed to giving each performance my best. Perhaps the pressure always came from within of myself, I do feel the jitters at time!
Q: Being a musician and a performer, with a crazy schedule often conflicts with family life and requires constant communication. The support from the family is critical for anything to be successful. How would you advise young professionals to establish strong ties with family while making choices or decisions for a career path?
DJV: To be honest, being a DJ as a career was not part of any pre-thought out plan. It started as a passionate interest of mine, and once you are fully committed to something, you find yourself diving in head first. Through these opportunities, I do want to express sincere appreciation of my mom, as she has been so supportive of me all along. At first, she was certainly not fond about what I do. Once I’d decided to let her gain more understanding of my work and let her tag along while I was working, slowly and gradually she began to be at ease of the idea. And later on, she was supported me greatly. There wouldn’t be a DJ Vonik without my family’s support. I truly need to shine the light of love and appreciate of my family as well as the many mentors in my life.
Q: Been a creator, there are often adversities and struggles that one must continually face. How do you acquire positive energy to find the opportunities to break through challenges and continue to elevate yourself?
DJV: When you find yourself stuck in the corner at times, you need to recognize things and take a deep breath. Keep up with routine workout and exercise habit, and accompany yourself with favorite music tunes. Give yourself some retreat time, and schedule getaway trips every two-to-three months. Creative sparks often come to you unexpectedly during these breaks.
Q: Finalizing each music mix means maintaining your unique creativity, tastes and DJ DNA. Do you embrace the same high standards when searching for compatible lifestyle apparel?
DJV: Absolutely. Being a DJ is just like any other entertainer, you lead the popular trends and personal style right on stage. My music and edgy venues often play a direct influence on the choice of my lifestyle apparel. When I came across the premium handcrafted bottoms by Golden Denim, it was certainly a refreshing inspiration for myself and my music. The “Golden” experience had sparked much energy and creativity for me to perform freely on stage with swag.
Q: In the DJ universe for music mixers, you represent an original and unique blend from Taiwan. How do you introduce or integrate your personal brand to the music world? Through each performance, how do you bring the world to Taiwan?
DJV: Through the musical field you create for listeners, the DJ serves as a vital navigator to guide fans on the journey of different genre of tunes and heart-pounding beats, step-by-step. Of course, if you want to incorporate more of your personality as a brand experience within the mix-music, it requires fine craftsmanship and continuous development to implement deeper layers of thought into the music. This allows each listeners to identify and share the unique tastes through their ears and it helps build the connection with the audience.
The history of electro music development in Taiwan isn’t a brief one. However, there is an enormous distance with Taiwan trailing from rest of the music world. Therefore, I created the “Ghost DJ Studio” two years ago with the objective to focus on the talent training and development of DJ fundamentals and electro music knowledge in Taiwan.
It certainly has not been an easy or simple task. But, this is my contribution to give back to the electro music community in Taiwan. My hope is that someday Taiwanese DJs will be fully connected with rest of the music world and proudly spin the discs on global stage.
Final note from DJ Vonik to rest of the world….
It has been a true privilege to share my musical creations with in Taiwan and throughout Asia, and none of it could have happened without the love and support I have received throughout the years.
I am looking forward to sharing my passion and music with you all, in the near future, at the trendiest venues near you. Your support is my main source of energy, and it allow me to propel forward with absolute gratitude and optimism.
Please join me in my musical world MixTape:
Thank you all!
Through Lula 101, the Golden Denim brand is available in Hong Kong, The Philippines, Macau, Malaysia, Singapore, Thailand and Taiwan.
МИШКА is a street wear icon and trend-setting pioneer, with its originality and its legion of Death Adders. ” born in Brooklyn, raised in Hell” МИШКА is widely celebrated by its Asia Pacific fan base since 2004, and it has since grown into a lifestyle trend that has created its own culture with a presence in total of four continents.
МИШКА celebrates the strangeness of the world and bucks the exclusionary measures that have plagued anything labeled as “cool.” Anybody who has a passion for the unusual, divergent and strange will find a connection to МИШКА universe and its culture.
Are You Weird Enough? Come Celebrate With Us! #EngineeredToDestroy !
Celebrate Weird! Come check out the video for МИШКА FALL’15 collection
The awesome video-look produced by Jon Moritsugu.
You can find out more regional distribution information throughout Asia at LULA101.
For more insight spooky information and exclusive footage, please follow us on: facebook.com/lulaapparel
#LULA101 #МИШКА #weird #DeathAdders #streetwear #mishka #fashion #phtography #jersey #asia #pacific #divergent #strange
The Godfather of the iconic “Jogger Pants “ has once again revolutionize modern trends in lifestyle apparel. The PUBLISH is proud to introduce the amazing and innovative creation, ” The Slash” aims to combat the necessity for our ever changing world.
“The Slash” comes in three colors collections: Black, Olive and khaki.
Remember! It is a limited edition and it is always go quickly! You Don’t Want To Miss Out!
#todayfortomorrow #thepublishbrand #slash #JoggerPants #Asia
The California native street wear brand, finds this season’s inspiration in vintage New Mexico history and the heritage of work wear. Featuring: extensive cut n sew offering of jackets, button-ups, fleece, snapbacks, and a diverse mix of graphic tee designs.
The new season also combines the diversity of shirts, tees, long sleeves, pullover, jerseys, and accessorizes with their signature graphics.
Picture Above: “Signature Fall Black Rust Flannel “ (Available in Dark too)
Picture Above: C.C.C Charcoal Crewneck
Picture Above: ” Black Denim Button – up”
Pictures Above: “Pioneers Henley”
Picture Above: ” C.C.C Snap Back”
Pictures Above: “Arrowhead Canvas Jacket”
Picture Above: ” Plaid Bolted Jacket:
Picture Above: ” Devil Dancers Sand Tee” (Available in White and in Black too)
Picture Above: “Spread the 8 Hops Burgundy Tee” (Available in Black too)
Pictures Above: ” Sacred Grounds White “(Available in Coffee and in Black), ” Mountains Snap Back” and ” Pioneers Hooded Nylon Jackets”
If you want the hottest collection in your closet, then you can’t miss out REBEL8!
Contact LULA101 to get your favorite outfits for the upcoming FALL’ 15 season to be distributed your way!
#SPREADTHE8 by REBEL8
Just a few more days until DOPE‘s FA15 collection can be yours! We cannot contain our excitement and want to give you all a sneak preview of what you’ve been waiting for. This new collection is the dopest of the DOPE with quality higher than the clouds, patterns out of this world, and phenomenal textures.
There are tons of comfortable materials embedded into the Fall collection. Look at that dope pattern on those pants with the slightly cinched cuff embellishment. To die for!
Creating a newer silhouette, Dope has cut off the sleeves of some of their sweaters, but also left a few classic styles around to please everyone.
This jacket pictured above looks like it would definitely keep you warm during those rainy, chilly days, yet keeping you trendy. We love the new print and colorways!
Click here to give us a holler or shoot us an email to see if we’re distributing this DOPE new collection to your region!
Golden Denim is the perfect look for going out this summer or keeping it casual. Since 2009, Abraham Ruiz and his team have been creating hand- crafted denim in Los Angeles, the heart of fashion. The new summer Heritage pants are still influenced by the California lifestyle that we all want to live and enjoy to the fullest.
Pictured above: The Heritage- Gold give off a metallic foil feel to it!
Pictured above: The Heritage Link- Jason let you take in the summer breeze by unzipping parts of the pants.
Pictured above: The Heritage Link- Thomas could be fraternal twins, but these ones have a slightly darker wash, possibly for a night out in the city?
Pictured above: Take a look at the up close detail paneling and zipper embellishments with The Heritage Pre- Enzyme.
Pictured above: Check out The Heritage Pre- Mineral portraying rustic and rebellious vibes. It looks like those pants climbed over a barbwire fence! We love the light acid wash style and distressed assets as well.
Pictured above: The Heritage Pre- Ox seems as if it were inspired by a spray painted wall, very neat!
Pictured above: The Heritage Pre- Possiam. Golden Denim gave each Heritage pant a unique texture, wash, and embellishment to make each their own and Lula digs it.
PHANTACi, a fashion label established by Jay Chou and his friend Ric Chiang, has teamed up with Publish Brand for a limited edition of “Shark Reflect” Jogger Pants in celebration of the label’s 8th anniversary.
The Reflective Tiger Shark Camo Jogger Pants is at PHANTACi’s retail stores and online exclusively in Taiwan.
But it doesn’t mean we can’t unbox it in the states, right? LULA will now introduce and reveal this treasure for you, let’s get to it!
You can notice that the package has the Shark Reflect print. When you get your hands on this box, it gives you the immediate feel of “top quality” and “luxurious”.
The package includes a hard copy look book, a hard-cover notebook, two pencils and an iPhone6 case.
The “Shark Camo” print is PHANTACi’s signature pattern, featuring the great quality and their “best-in-class” Jogger Pant.
The 3M material was used during the making of the product, which causes reflective effect during the night.
The pants were made to fit Asian’s sizing. It is recommended to scale one size up when picking your one and only Phantaci x Publish Jogger.
Hope you enjoyed this, and if you are interested in collaborative items, please contact us!
Publish has been around for years, and they’re the pioneer who started all the “Jogger Pants” trend. And today, Publish are known as the biggest Jogger Pants brand. However, there are many different options out there, and Golden Denim is one of them with top quality.
What are Jogger Pants?
Basically “Jogger pants” are pants featuring elastic at the ankles. They are basically a hybrid of regular pants and sweatpants. These are becoming a thing, because your sneakers are not hidden by the pants you’re wearing, which is something a lot of “Sneaker Heads” really appreciate.
This kind of pants are available in both Publish and Golden Denim. Since the “Jogger Pants” was officially trademarked by Publish, Golden Denim call their joggers the “Marathon Pants” to make a differentiation from Publish.
Age of 20 to 35 are the main customers for Publish. People who falls into this criteria are usually the one who appreciate quality products, and pursues well-designed, stylish clothing. They are positioned in a upscale market, their price are usually higher than the market average.
Golden Denim’s products are mainly crafted for the teenagers. These people usually are the ones who love skateboarding, dancing and anything related to the street culture. All of the products from Golden Denim are made in U.S.A, but the price is extremely affordable when comparing to Publish.
There you have it! Publish Jogger Pants would be the best option If you want to be perceived as fashionable and polished; when you’re looking at street wear or skater style, Golden Denim would be your next favorite thing.
LULA 101 carries both brands EXCLUSIVELY in the southeast Asia region. If you’re interested and are located locally, contact us now for more info!
Abraham Ruiz founded Golden Denim, “This is not a brand, this is a tradition,” in 2009. After high school, Ruiz decided to work instead of going to college. His family has been making jeans for 30 years and he thought to take that experience to a whole new level. At the time, there were not a ton of big brands in L.A. Ruiz scoped that opportunity and created Golden Denim. He cuts and sews the jeans himself along with a team of about 50-60 employees. Denim is not easy to sew, yet he is devoted to this company and spends hours at the factory. His designs are unique and the current trend of GD is the marathon pant. It is similar to Publish’s jogger pant with the cinched cuff.
The difference is that all of GD’s clothing is made in USA instead of China. Ruiz chose to do this to support American labor and nowadays almost everything is produced in China, setting him aside from the crowd. Ruiz works very hard and always sets goals for himself, making the success of his company possible. He figured that jeans are a California lifestyle and most people have a love for denim. Ruiz’s designs are creative with the color palette he uses and abstract prints. Complex Magazine named his rendition of the camo marathon pants “the best camo pants.” Golden Denim is expanding daily and is getting even more popular.
Click here to watch a video of the owner, Abraham Ruiz, sewing a pair of Golden Denim jeans handcrafted.
For further information:
Owner, Michael Huynh, and creative director started Publish brand in July 2009. It is a street wear brand, but they use a lot of unique patterns and their apparel is excellent quality. Publish is known for their famous jogger pant, which they actually trademarked.
It all started when a friend of Huynh’s was wearing a pair of Marc Jacob sweatpants. He loved the quality and design of it so much that he decided to do his own rendition of it. When the took it to the manufacturers, they accidentally messed up and used twill instead of fleece to make the product. To his surprise, he liked the twill material and chose to go with that. At first, the sales were terrible and it was failing as a trend. Huynh is a risk taker though and thought he would keep with it. Little did he know that it would become such an iconic piece in fashion.
Publish has had some trouble trying to relay to customers that the jogger pant can be an everyday look for men, which is their goal. They released a photo campaign of a man with his wife and kid wearing the jogger pants to prove it is a masculine look as well. With men, there is not as big of a range of basic silhouettes, so although this has a cinched cuff at the bottom, Huynh wants people to wear it consistently.