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The Nines Grand Launch

“At the end of the day, I think it’s what we all want.”

Trent Javier – Co-founder – The Nines

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On December 9, we welcomed the newest streetwear / contemporary store in Manila, Philippines: The Nines. Highlighting heritage brands and new-age cuts, the drinks were on the house and the in-store raffle, giveaways and music by DJ Ace Ramos and NixdamnP made it a night to long be remembered.

Energizing Manila’s burgeoning menswear scene, The Nines intersects streetwear with contemporary high-street fashion.

Conjuring up styling sensibilities from a bygone medieval era, the retailer derives its namesake from the phrase “dressed to a knight” – later transitioned into the American-led adaptation, “dressed to the nines.”

While its origins imply an aptitude to clothe oneself in the finest of formalwear, The Nines reinterprets this to denote dressing well in any such genre, be it streetwear, formalwear or anything in between.

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With a core foundation rooted in fashion and photography, the shop converges both mediums to create its own distinct design language and its in-house photo studio styling area.

Customers are encouraged to snap their very own lookbook-mannered pictorials in a well-controlled, professional environment.

Moreover, The Nines staff remain at the ready, eager to discuss brand concepts while offering sartorial expertise on how customers can stylize items into their own artistic agendas.

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The Nines is positioned to help pioneer The Philippine’s menswear movement and gear up to acclaimed labels while securing exclusivity with highly coveted imported brands as Thrasher, Stamped, I Love Ugly, Odd Future, Publish Brand and Blvck Scvle.

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Other noteworthy names showcased at The Nines include Vitaly, Civil Regime, Rastaclat, Suavecito, Richer Poorer, Clear Weather and RESHOEVN8R.

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As you can see, The Nines brings the most typical American style to the Taguig district of Manila, Philippines.

According to Trent Javier, the co-founder of The Nines, their goal remains simple: to help spearhead a movement based on stylistic excellence.

More importantly, The Nines aim to project and instill confidence to any and all who walk through our doors.

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The event photos show you exactly how hot and popular The Nines is in Philippines.

Therefore, our friends living in, or traveling to, Manila should check us out to find your favorite brands in an amazing venue.

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So how do you feel about The Nines now? Want to follow this super-cool shop and learn more about it? Well here’s your chance!:

Facebook:  @THENINESPH Q

Instagram: @THENINES_PH

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From us, to you … the Lula 101 Service, Styles & Smiles crew.

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Embrace Spring Fever with Publish Brand

“Spring is nature’s way of saying, Let’s party!” –Comedian Robin Williams

The month of March marks the beginning of spring, when nature paints over the dreary winter with fresh colors and new beginnings. Some people call it “spring fever,” and it’s the one condition that everyone wants, because spring brings new optimism and new opportunities to see … and be seen.

Southern California based Publish Brand presents the most forward-thinking springcollection to date: “Second Nature,”reflecting the ever-changingglobal climate… with a selection of soft tones, light materials and relaxed fits across a range of shirts, shorts, pants and revised outerwear silhouettes.

By Publish Brand: “Second Nature”

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Publish Brand continues to blur the line between conceptual and contemporary menswear with its “Second Nature”spring launch. This collection shows the evolution of design and the evolution of style that Publish Brand does so well.

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With an earthly minimalism theme, “Second Nature” taps into the current and future state of men’s fashion.  Some of the highlights of this vast collection include “The Nicandro,”which is the perfect lightweight nylon rip-stop hooded jacket designed with the concept of being adaptable to the reality of global warming.

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“Second Nature” brings forth a versatile selection of soft tones, light materials and relaxed fits across a wide range of shirts, shorts, pants and revised outerwear silhouettes. Check out the full collection with this exclusive video.

- Day dream no more, introduce Publish Brand Hers: Inaugural season “The Daydreamer”

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Publish Brand unveils its first-ever women’s collection for spring 2016, dubbed as Publish Brand HERS. Cleverly titled “The Daydreamer,” the forthcoming ensemble is strongly influenced by the late ’90s with a mix of today’s wants and needs.

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“The Daydreamer” approaches these elevated concepts from a forward-thinking perspective to create one of the most wearable collections to date. Key silhouettes include Lucia hood and the Bella jogger.

Cut perfectly to sit at the waistline, the two-toned Lucia hoodie is a unique take on the traditional pullover with exposed elbow cutouts for versatile styling.

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Offered in five colors, the Bella jogger is an understated classic that blends relaxation and refinery with a soft Jacquard woven exterior that is tailored in a comfy fit.

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This extensive range of smart casual pieces offers female-centric interpretations of the label’s popular joggers, button downs and hoodies. Enjoy their first head-to-toe spring collection through below slideshow video.

Playful with a hint of sport, the entire Publish Hers collection brings the brand’s signature minimal sleekness to a range of comfortable joggers, smart hoodies, perfectly cut knits and cropped denim.

More than just a range for the girls, Publish Brand approached Publish Hers as a movement that empowers women to be different “in a world where trends push the world to dress alike.”

Through Lula 101,this premium timeless collection is available in Hong Kong, The Philippines, Indonesia, Malaysia, Singapore, Thailand and Taiwan.

For international Mandarin content, please check out the following fan pages:
Facebook: Publish Brand Taiwan
Instagram: @publishbrandtw

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Do you Publish? We do, and we did, at the biggest Publish brand event this year in Asia.

Held in Taipei on March 1, this remarkable gathering included influencers from 30 different companies, including fashion publications and media; contemporary apparel boutiques and lifestyle brands; premium malls; such as fashion bloggers, trendsetting advocates and public figures. Special VIPs, including GQ and FHM magazine editors, were part of the invitation-only experience to witness the latest looks that Publish is bringing to the world.

Asia loves Publish brand, and event attendees enjoy a special guest appearance by Alex James, Publish’s Creative Brand Director who, along with Publish founder Michael Huynh, started the Jogger Pants fashion craze. Publish represents, and Publish loves Asia.

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Today for Tomorrow

Publish, the renowned California-based street-meets-contemporary style brand, has redefined daily life by delivering premium, timeless products and ideas that transcend the realms of art and fashion. With the booming growth of sneaker culture, the organic creation and clever introduction of Jogger Pants has helped them become one of the best-selling contemporary pants in the new millennium.

But Publish is much more than Joggers, and its forward-thinking designs and superior craftsmanship have been embraced by fans worldwide. Using some of the finest sourced fabrics in the world, Publish sets the fashion standard for top seasonal collections.

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– Spring collection “Second Nature” –

With an earthly minimalist theme that ties past trends with new, the forward-thinking collection taps into natural of color palettes, focusing on the strength of Publish Brand’s elevated core pieces with Southern California label’s design evolution. With “Second Nature,” be the first to travel into the future of fashion.

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– Jogger Pants “Legacy 2.0” –

As the creator of jogger pants, Publish continues to evolve the versatile piece in this latest collection, dubbed “Legacy 2.0.” Using the Legacy jogger as its base, the new collection keeps the original’s relaxed, tapered fit and 2-by-1 tonal ribbed cuff, while adding an invisible DWR stain- and water-resistant coating to the twill fabric.

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Embrace “Today for Tomorrow” with Publish, and live each day to the fullest, and join the movement of Worldwide Publishers.

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Publish Taiwan Event

Since the dawn of the millennium, LULA 101 has been providing the coolest apparel and accessories brands to Asian markets. Our team works equally well with brands, wholesalers and retailers in the streetwear and action sports industries, which is why we’ve built a strong reputation for offering Service, Styles & Smiles. LULA 101 has provided the singular trendsetting experience of Publish Brand since 2011 in seven countries: Hong Kong, Philippines, Indonesia, Malaysia, Singapore, Thailand and Taiwan.

Publish on.

Sneaker Carnival

LULA World-Experience American Original Inspirations in Asia!

From sunny Southern California to the beautiful city of Manila, two celebrated American original brands, Rastaclat and Publish Brand, had made their grand appearance in the highly anticipated footwear and lifestyle event of the year – Sneaker Carnival 2015. Welcome to the Philippines!

To host this mega party, the spacious venue resided next to The Mall of Asia, the largest shopping & entertaining compound in Asia Pacific. This one-day festival attracted more than 5000 participants, and gathered Manila’s finest local food trucks, drinks, carnival games with best entertainers! Popular brands from all over were eager to showcased the trendiest and coolest merchandise to fans! Two USA-found fashion and apparel icons: #clatforlife and #todayfortomorrow had served the genuine American original inspirations to the party.

To make the event memorable, Mr. Rastaclat himself, Daniel K. was the special VIP at this annual celebration! From the radio show promotion, to event main stage, to onsite autograph signing, the fans were thrilled to see him out and about! The special edition of Rastaclat shoelace bracelets was also made for the carnival, the positive vibration had certainly well received by fans!

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Live from Sneaker Carnival 2015, its Rastaclat to spread “Positive Vibration“!

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The lifestyle apparel icon – Jogger pants presented by the Publish brand was also another highlight in Manila! From fashion runway at the carnival main stage, to limited carnival commemorative Jogger, to fashionable boutique shop at the popular district, fans had the opportunity to experience latest American trend live in Southeast Asia.

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IMG_2079Since the dawn of this millennium, LULA101 has been providing the coolest apparel and trendiest accessories to the ever expending  Asia Pacific market places.

The distinctive niche to encompass the celebrated American originals and designer brands is made possible with the strategic support of her sister company – REGAIN INTERNATIONAL, it completes the streamline service and distribution solutions across Asia.

Started in 2010, REGAIN INTERNATIONAL, has established regional branches in 4 countries: #Taiwan, #Philippines, #Hong Kong and #Indonesia and provides full services to more than 10 international markets with over 101 retail partners.

Major events such as Sneaker Carnival 2015 in Manila, is the best representation of the expertise in regional trends and merchandise placement by  LULA101 x REGAIN INTERNATIONAL. By providing comprehensive distribution and marketing solutions, the winning infrastructure had helped over 31 business partners to expand their global market share, control logistics investment and maximize business profitability.

Regain International

From Southern California to Asia Pacific, we are locally based while providing global service. For more information on partnership opportunities in your region, please visit REGAIN INTERNATIONAL.

“The Slash” Limited Collection by PUBLISH

The Godfather of the iconic “Jogger Pants “ has once again revolutionize modern trends in lifestyle apparel. The PUBLISH is proud to introduce the amazing and innovative creation, ” The Slash” aims to combat the necessity for our ever changing world.

The Slash features relaxed elastic waist pant that is looser through the thigh, tapers down to a slightly slimmer leg and finishes ease at the ankle.
LULA101 is amazed by the high quality stretch twill of these The Slash pants. These limited collection pants showcase the genuine PUBLISH signature in comfort, mobility, and style.

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“The Slash” comes in three colors collections: Black, Olive and khaki.

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Check out PUBLISH  and do not miss out your favorite “Slash” pants!

Remember! It is a limited edition and it is always go quickly! You Don’t Want To Miss Out!

#todayfortomorrow       #thepublishbrand       #slash       #JoggerPants           #Asia

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Travel with PUBLISH’s Space Camp

Continue to be creative and innovative, the father of the Jogger Pant™Publish has come out with first Space Camp collection. This is bigger than the all the aliens and intergalactic galaxies. Space Camp was created to explore the idea of traveling the vast wonders of space. This collection will have you looking ahead of time, all the time!

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Space camp offers comfort, durability, mobility and forward technology. There are full zip and anorak hooded jackets with corresponding bottoms to each suit. Featured on this entire collection is a unique 3M pattern speckled throughout garments to enhance a futuristic look.

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To increase the durability of the products, Publish has added water repellent and stain resistant to some of these Space Camp products. In addition, the seams of each piece are taped to streamline your movement while resisting any liquids. The three styles are named appropriately Mars, Jupiter, and Neptune. We are very fond of the new Space Camp collection and love how the materials, textures, and most importantly the 3M pattern, really gives off the space effect. Go get your new space suit before the space shuttle takes off!

Follow @JoggerPants & @PublishBrand.

 

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Feel the Fleece with Publish Again

Stretch your legs comfortably with the cozy and unique bottom collection from Publish. Publish just released the Fleece 2.0 collection with six wearable colors in two special detailed styles and it is their most comfortable collection yet! Over the decades people started saying, “Fashion over function,” meaning even if you were uncomfortable, at least you looked stylish. But why not feel good and look good at the same time? Publish has made this possible with the timeless Fleece 2.0 collection to fit into your wardrobe.

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Be cozy and be stylish too. Different from the first fleece collection released in 2014, Publish upgraded the paneling detail and texture with excellent quality. The new fleece joggers offer zip pockets, premium fleece and one by one jogger cuffs as features.

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Guys are looking forward to the comfort, flexibility, and mobility of Publish’s clothing. Publish Fleece 2.0 collection can be worn for both work and play. Never not cozy, feel the Fleece with Publish Again!

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Never not cozy with Publish, Publish PH, and Publish TW.

 

Celebrate Jogger Pants™ Day with PUBLISH

Jogger Pants™ Day is just around the corner, and we can barely hold in our excitement! Save the date on your calendars for June 16, and spread the word to your friends and family. This will be a huge day for Publish Brand to celebrate the Jogger Pants movement in today’s fashion. This event has been created for the Publishers, Publish fans and everyone who has made this epic trend such a success.Untitled-3

The Jogger Pant™ has a long history of how it got to where it is today. Publish Brand was founded by owner and creative director Michael Huynh, who was determined to create something phenomenal and unrivaled. See our recent interviews with Publish team here and here.  It all started with a pair of knit Marc Jacob sweatpants that were the perfect fit, so his friend suggested to Michael that he create a similar, yet unique silhouette. Huynh made it his own and sent it overseas to be produced in a fleece material. His factory sent it back, but misinterpreted the fabric request, so it came back in a stretch twill material. At first Huynh was outraged by this mistake, but then he took a few steps back and realized this could turn into something incredible. What a pleasant surprise!

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In the beginning, the Jogger Pant™ was not so successful, mainly because it was not understood by customers. So Publish came up with a campaign to advertise the product incorporating how they imagined the pants should be worn. They portrayed a very masculine guy holding his hot wife’s hand, while pushing a baby stroller. It was a way for customers to relate and make the connection that they could pull this trend off as well. And sales grew rapidly as this cool new fashion item hit the streets.

Publish Brand continued its marketing blitz, and fans saw Jogger Pants™ as clothing that could be worn as everyday by men. Soon, other companies began to copy the design, which is when Publish knew they needed to trademark the brand. As their popularity shot through the roof, Publish named them “Jogger Pant™,” keeping it simple and fun. Even though established brands with a steady clientele began producing copycat pants, nothing stopped Publish from pursuing their dreams.

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Publish’s goal is to grow the company and develop more fashion options for the everyday guy. Different seam/hem lines are being incorporated into the pants using the highest quality of materials. Publish Jogger Pants have been featured by Hypebeast, GQ, and other big-name companies. This brand is growing immensely, and it is amazing to see how much they have improved from 2009 to present day 2015.

Follow @JoggerPants & @PublishBrand.

Major Drop – The Lucky 1 Anniversary Party

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It is our great pleasure and honor to announce this big event! Major Drop, our friend in Malaysia, will finally have their 1st year anniversary this June. In celebration of that inaugural mark, an anniversary party dubbed “The Lucky 1″ will take place at Slate at the Row (Jalan Doraisamy) on the 13th of that month.

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The event will be held from 6 PM to 1 AM through the night including official after party at  The Lust KL. Frontrunners of streetwear ICNY, Benny Gold, The Hundreds, Publish, CLSC and TOMS will be showcased in pop-up booths at the event. Not just that, a lineup of good music will warm up this event!

Line up:

Yeti in the Basement
DJ Biggie
Arabyrd
Moslem Priest
Tactmatic
Naufal & I-Sky

 

If you’re in Malaysia, don’t miss this! Register your attendance here and keep checking on  the the event page for updates!
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Publish – Dress to Impress!

Publish has published a vibrant and outgoing summer collection! They have gone above and beyond with their designs and appropriately named the collection, “Open mind.”

It is to be interpreted to enter this summer open-minded with new experiences and opportunities coming your way. As summer awaits, Publish encourages the mind to be optimistic and radiate good vibes only. This collection is a direct reflection of infamous California summers circa 1980.

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A new trend in the fashion industry for men is the two piece matching top and bottom. Publish has designed many of the shirts and shorts / pants to be the same color to be able to mix and match. Some new fabric embellishments involved in the making are tie dyes, acid washes, and ombre. They have chosen a different route to include more vibrant colors and lighter weight fabrics for the summer lifestyle.

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From tank tops to button-ups and shorts to joggers, there is a wide variety of colors and patterns to choose from. This collection will have you looking hotter than the California sun!