Aloha! It’s that time of year in the hot summer months to mess around at the local skate park or go for a quick surf sesh. With In4mation being rooted in the island of Hawai’i, it easily represents this active lifestyle. In4mation’s summer 2015 collection is out and on the prowl with a variety of hats, graphic t- shirts, some cut- and- sew pieces along with an extraordinary military field jacket.
In4mation’s store name and plus symbol logo came about to represent its unique bond and signify their positive outlook. This group of 4 guys originally ran a skate shop and found an opportunity to take their love for skating/ surfing and take it to another level focusing on the fashion aspect of their lifestyle. In4mation’s motto, “I Shall Proceed and Continue,” was influenced by a hip- hop band that serves to follow their chosen paths and to keep moving forward. We admire In4mation’s motto, attitude, and are excited to continue growing with them.
Evan Mock, a 17- year old local skater from North Shore, perfectly fits into In4mation’s lifestyle and is their “It” guy for the summer 2015 look book. It displays the epitome of Hawaiian life, with surfing, boating, skating, beautiful scenery, and unreal adventures. Hawai’i is not the most fashion forward location, but In4mation, being one of Hawai’i’s leading urban retailers, is changing this movement. We cannot wait to see the future of this unique and original brand, be sure to check them out! Contact us for more In4mation, shoots and Mahalo!
Lula owned streewear store – HOPES – had it’s grand opening back in Nov 2014, owned by Sherry Lu who is deeply involved and inspired by the positive American culture.
HOPES carries the coolest apparel and accessories brands that representing art, fashion, street culture and action sports, including Rastaclat. Rastaclat yield great pride in its hand made accessories and uncompromisable quality designed in the United States of America.
Sherry, the founder of Lula 101 and HOPES, was featured in Rastaclat blog, and here are some highlights from the interview:
What differentiates your shop from the rest?
External look: Original U.S. style
Internal concept: Focus on promoting positive American culture
You can learn more about this from the Rastaclat blog.
If you are in the neighborhood, check out Hopes at 4F, No. 77, Sec. 2, WuChang St., Taipei, Taiwan (Eslite Department store WuChang branch) Follow Hopes on Instagram.