Aloha! It’s that time of year in the hot summer months to mess around at the local skate park or go for a quick surf sesh. With In4mation being rooted in the island of Hawai’i, it easily represents this active lifestyle. In4mation’s summer 2015 collection is out and on the prowl with a variety of hats, graphic t- shirts, some cut- and- sew pieces along with an extraordinary military field jacket.
In4mation’s store name and plus symbol logo came about to represent its unique bond and signify their positive outlook. This group of 4 guys originally ran a skate shop and found an opportunity to take their love for skating/ surfing and take it to another level focusing on the fashion aspect of their lifestyle. In4mation’s motto, “I Shall Proceed and Continue,” was influenced by a hip- hop band that serves to follow their chosen paths and to keep moving forward. We admire In4mation’s motto, attitude, and are excited to continue growing with them.
Evan Mock, a 17- year old local skater from North Shore, perfectly fits into In4mation’s lifestyle and is their “It” guy for the summer 2015 look book. It displays the epitome of Hawaiian life, with surfing, boating, skating, beautiful scenery, and unreal adventures. Hawai’i is not the most fashion forward location, but In4mation, being one of Hawai’i’s leading urban retailers, is changing this movement. We cannot wait to see the future of this unique and original brand, be sure to check them out! Contact us for more In4mation, shoots and Mahalo!
PHANTACi, a fashion label established by Jay Chou and his friend Ric Chiang, has teamed up with Publish Brand for a limited edition of “Shark Reflect” Jogger Pants in celebration of the label’s 8th anniversary.
The collaborative pants feature Publish Brand’s most popular product, “LEGACY Joggers”, in PHANTACi’s signature “Shark Camo” print. The pants are specially designed for Asian sizing and come in a black/dark grey colorway with 3M reflective surface.
By incorporating its signature style and aesthetics, Publish Brand chooses a dark grey tone for the “Tiger Camo” in order to match Phantaci’s signature Shark Camo prints. With the use of 3M material, the shark prints appear in different forms under flash lighting, which gives the pants a one-of-a-kind design.
The pants also feature paneling at the knee along with co-branded woven labels and logos as well as Phantaci’s pink-flag label and tonal embroidery. All these design elements make the Shark Reflect Jogger Pants a new classic pair to keep in your closet.