Tag Archives: Surf


Information on IN4MATION

Aloha! It’s that time of year in the hot summer months to mess around at the local skate park or go for a quick surf sesh. With In4mation being rooted in the island of Hawai’i, it easily represents this active lifestyle. In4mation’s summer 2015 collection is out and on the prowl with a variety of hats, graphic t- shirts, some cut- and- sew pieces along with an extraordinary military field jacket.

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In4mation’s store name and plus symbol logo came about to represent its unique bond and signify their positive outlook. This group of 4 guys originally ran a skate shop and found an opportunity to take their love for skating/ surfing and take it to another level focusing on the fashion aspect of their lifestyle. In4mation’s motto, “I Shall Proceed and Continue,” was influenced by a hip- hop band that serves to follow their chosen paths and to keep moving forward. We admire In4mation’s motto, attitude, and are excited to continue growing with them.



Evan Mock, a 17- year old local skater from North Shore, perfectly fits into In4mation’s lifestyle and is their “It” guy for the summer 2015 look book. It displays the epitome of Hawaiian life, with surfing, boating, skating, beautiful scenery, and unreal adventures. Hawai’i is not the most fashion forward location, but In4mation, being one of Hawai’i’s leading urban retailers, is changing this movement. We cannot wait to see the future of this unique and original brand, be sure to check them out! Contact us for more In4mation, shoots and Mahalo!

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Spring is here, the days are longer and temperatures are ideal for being outdoors. It’s our favorite time of year. San Francisco-based clothing brand Benny Gold has just released their spring 15 collection titled “Potrero”.

Spring sparks ideas of rebirth, rejuvenation, renewal, resurrection and regrowth. The collection recalls a sense of spring weather with its skateboard and surf culture influences.


Do what you love and love what you do, and you’ll always be on vacation!



It’s with a very heavy heart that we bid farewell to Hawaiian family man and big wave surfer Sion Milosky. After a wipeout and a two wave hold down at Mavericks, Sion passed away. Words can’t begin to describe how saddened we are by this loss.

Sion’s first passion was his wife and kids and surfing giant waves was his second. Never before had we seen such an amazing surge of coverage from any surfer in a period of less than two years. If Sion set out to do something he would do it, no questions asked. His spirit of Aloha was unmatched and whenever you were around him you couldn’t help but feel good in his presence. Our sincere condolences go out to Sion’s family and friends.

has set up a donation fund for Sion’s family below, click on the button to donate, all of the money collected will be given to the Milosky family.