Service, styles & smiles. It’s who we are.

WHO WE ARE

Since the dawn of this millennium, Lula 101 has been providing the coolest apparel and accessories brands to Asian markets. Our team works equally well with brands, wholesalers and retailers in the streetwear and action sports industries, which is why we’ve built a strong reputation for offering Service, Styles & Smiles.

Formerly known as Lula Apparel, Inc., Lula 101 is a sales and distribution leader in Asian markets and continues to expand its business operations and partnerships as more companies learn how we can help their business grow. Here is how we do it: Read more …

Sherry Lu Founder and President

Armed with an M.I.T. background (Made in Taiwan), Sherry is Lula 101’s secret weapon. She has been serving up styles and smiles to Asian markets since the dawn of this millennium, using Lula 101’s home base in sunny Southern California as a launch pad for her globally focused business, which includes partnerships in Taiwan, South Korea, Hong Kong, Malaysia, Indonesia, Singapore, Thailand, the Philippines and the United States. And the best is yet to come. An avid traveler who speaks multiple languages, Sherry knows Asia and the Pacific like a good friend. In tune with both sides of the industry, she works closely with brands and retailers to create seamless business opportunities.

Having built the flagship enterprise in America, along with satellite operations in key international locations, Sherry takes a hands-on approach to doing business. Her internal clock is set in several time zones, which is why new business partners are often surprised to receive her Skypes when everyone here has been sleeping for hours.

During her travels, you might find her promoting U.S. brands in Bangkok on one day, conducting a pivotal lunch meeting in Hong Kong the following day and overseeing business operations in Taiwan just a few hours later. The big mystery is, how the heck does she manage this and look so refreshed all the time?

Bill Ross
Chief Executive
Officer

Bill is a management and marketing mastermind with five key skills: Engineer (able to construct new business models as well as build bridges with clients and vendors; Juggler (excels in managing multiple projects concurrently); Detective (strong attention to detail along with problem-solving and follow-through capabilities); Critical thinker (able to understand the root cause and find the answer no matter how hard it tries to hide); and Community organizer (exceptional team-building and engagement skills).

Bill oversees Lula’s dynamic team and provides operational, sales and marketing guidance for the Lula 101/Regain International enterprise. With decades of experience in strategic planning, management, marketing, PR and brand-building, Bill has been doing this for so many years that it boggles his own mind.

However, Bill is crystal clear on why he is dedicated to helping Lula 101 become a global leader in the industry: He loves collaborating with a team of dynamic professionals who can’t seem to wipe the smiles off their faces. (After all, he’d feel pretty silly if it was only him having so much fun.)

Fulvert Pineda
Operations
Manager

Fulvert loves his work, and it shows. Seemingly never at rest, he is the backbone of Lula 101’s business operations. He also oversees sales staff and manages customer service, helping to ensure that our vendors and customers have a topflight experience with us at all times. (Heck, his easy nature even makes our staff want to do business with him.)

With his business administrative college background, coupled with nearly a decade of Lula 101 immersion, Fulvert is an operations rock star when it comes to improving sales, logistics, billing, social media and communications with vendors and customers.

In another life, Fulvert would be a professional soccer player, but the injuries he often sustains from amateur weekend games remind him that he’s much better off in this life.

Stephy Kuo
Business
Associate

As a key member of the Lula 101 empire and esteemed advisor, Stephy brings years of experience and many diverse skills to the Lula 101 table. Holding a bachelor’s degree in Accounting Administration, Stephy has proven to be a Jill-of-all-trades at Lula, from finance-related matters, client negotiations, sales, inventory management (and making sure the team has plenty of advance notice for the next Lula 101 social gathering).

Stephy also works alongside the crew to get customer orders packed, labeled and shipped to our Asian markets with amazing efficiency. Yes, she can juggle tasks in ways that would give the rest of us headaches, but Stephy also puts together her own stylish outfits that make us wonder if she leads a secret life auditioning for Project Runway.

Vincent Lee
Creative
Director
Although his heritage is Taiwanese (and his close-knit family never lets him forget it), Vincent lives and breathes the SoCal lifestyle. As Lula 101’s intrepid Creative Director, he’s always pushing the innovative envelope by finding unique ways to highlight our brands. Vincent has an extensive background in graphic design and apparel production, and he loves implementing his passion for film, music and humor into his designs.Since Vincent is also an MMA/UFC enthusiast, he initially thought he was being interviewed to be Lula 101’s bodyguard. But if you ever catch him in a quiet mood, just bring up last night’s fight and he’ll have plenty to talk about.If he wasn’t such a great designer, Vincent might take stab at being a self-defense instructor. Fortunately for us, however, he’s gentle giant who knows how to channel his pent-up energy into endless creativity.
William_webWilliam Lee
Sales and
Marketing
Representative

William loves streetwear. But it’s almost too much love, because he once waited in line for 15 hours to get some Kanye West “Life of Pablo” merchandise. That’s diehard, but heck … that’s the way we roll at Lula 101. Full commitment to everything we do.

As a college double-major in Diplomacy and International Business in Korea, William had a keen focus on international trade, management and sales. Hmmm, no wonder he’s such a perfect fit for Lula. As our intrepid Sales & Marketing Representative, his knowledge, people skills and fashion expertise are great assets to help build Lula’s business in Korea and beyond.

When he’s not waiting in line for the next big thing, William is absorbing American culture through music, film, travel, books and, oh yeah, food. This is always evident by how quickly he powers through the Lula snack bar, even though he says he just needs the fuel for his workouts. Well, as long as William keeps fueling our business, it’s a fair trade.

LLA-96 Carl LRCarl Montano
Accountant

Hailing from the heart of Southern California, Carl comes to Lula 101 from a dynamic Filipino-American family that prides itself on working hard while enjoying life to its fullest. (He is equally adept at both.)

Holding a bachelor’s degree in Accounting from California State University at Fullerton, Carl is a proud member of the American Institute of CPAs. Having worked at a number of Southern California companies in accounting positions, he is well qualified to handle all aspects of Lula 101’s accounting and financial activities.

Carl loves travel ling to other countries, but here in SoCal he enjoys hiking, weightlifting and discovering fun new local adventures. Not only that, he’s a really nice guy! Not your run-of-the-mill accountaholic? Exactly, because nothing is run-of-the-mill about Lula 101.

LLA-96 Omar LROmar Baltazar
Logistics

As our intrepid Warehouse Coordinator, Omar is the brawn and the brains behind Lula 101’s warehouse operations. Functioning like a well-honed machine, he works tirelessly to ensure shipments are properly received, packaged and shipped smoothly. Omar is a sponge, too, because he’s always eager to absorb new tasks and step up his game.

When he’s not fulfilling customer orders, Omar thinks of new ways to improve things at Lula, even down to drawing schematics and building shelves and cabinetry. But his outwardly boyish charm belies the daredevil within: Omar lives life on the edge, from motocross to zip lining to surfing and more.

Personifying our motto “Service, Styles & Smiles,” Omar has an infectious grin. Heck, he even makes his puppy smile, which is very important, because that “pup” is a German Shepherd nearly as big as his owner.

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