Who are we?
We are a market-leading distribution, licensing, and product development company. Based in Southern California, we strive to bring trending skating, lifestyle, and streetwear brands to the Asia Pacific markets.
Today Lula is an exclusive distributor to more than 20 brands in APAC and beyond. We continually expand our portfolio and look for new business partners, from retailers to clients as well as other business entities.
About Us
Company History
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Beginnings of Lula
Back in 2000, when the Internet was still new, Sherry, our founder, established Lula as an apparel distribution company in 2001. The name LULA comes from Sherry’s last name and her first Los Angeles location.
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Continuous Growth and Expansion
In 2008, Sherry hired her first employee, and since then, Lula’s team has grown along with its diverse brand profile. Lula’s territories expanded from Taiwan to Hong Kong to China and throughout Asia Pacific, with recent expansions to India and Dubai.
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Partner Network Regain
Beginning in 2012, to better serve customers, key partnerships known as Regain International were born and we now have offices in China, Hong Kong, Indonesia, the Philippines and Taiwan.
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Product Development
Sherry introduced brand licensing as a new division to Lula in 2016, empowering Lula to design styles well-suited for our markets and ultimately add profitability for them.
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Branching out into e-commerce
Always nimble, Lula newest channel is its soon to be launched online store, HopesBrands.com, for featured brands, up-and-coming sustainable brands, as well as its soon-to-be launched house brand, Hopes. This encapsulates Lula’s global focus and allows us meet our customers’ needs throughout the world.
