Licensing Services

The licensing division of Lula combines a love of streetwear and lifestyle fashion with years of experience in creating iconic, high-energy styles that are elevated and on-trend.

  • Product Development Team

    Lula has a team of in-house and external designers and product development specialists. Our dynamic team is at home in California and Asia. Lula has one of the most diversified, vibrant, and talented in-house design teams in the business.

  • Private Labeling

    Lula offers private labeling and manufacturing services.

    We hold multiple licenses and design, produce and distribute Special Make-Ups to select territories. Through our network and experience, we can take care of everything. From design, to production up until the distribution to the individual retailers.

  • Special Make-Ups

    We distribute Special Make-Ups to select territories. To bring the most unique and highly demanded collaborations to life, our brand partnership team reaches out to potential partners and acquires the needed licenses.

Our Skills

  • Adobe Creative Cloud Expertise

  • Color Indexing

  • Trend Forecasting

  • High-Quality Fabric Sourcing

  • Trims/Logos/Packaging/Hangtags

  • Sourcing, Quality Control, Factory Compliance

  • Highest Standards of Approvals

Members Only

Odd Future

Recent Projects

An ’80s cultural style icon, Members Only is truly an American original. Fast forward to the 2020s, it's about high-quality fabrics, perfect fits and detailing. Refreshed with slim, modern looks, Members Only is rocking the stage again for guys and girls. This special collection of Members Only was designed to capture, and elevate, the legacy brand. From it’s iconic ’80s racer jacket, to bringing fresh looks to related outwear, and brand-new additions of tops, bottoms, bags and accessories, it was designed at Lula and brought to Gen Z’s, Millenials and OG’s in our territories, where it received a great reception.

Odd Future or OFWGKTA (Odd Future Wolf Gang Kill Them All), is a lifestyle brand rooted in hip-hop music. Originally founded by world-renowned artist, Tyler The Creator and other influencers, OF became known for its hipster eccentricity and iconoclastic attitude, which helped them launch an inventive clothing brand. The Odd Future licensed collections were entirely designed, developed, sourced and distributed through Lula, and the crazy tie-dyes, rainbow logos and all-over prints are what separates Odd Future from the pack.